Featuring

Doug Washburn, VP of product management

Show Notes

This week, Forrester’s VP of product management, Doug Washburn, joins Angelina and Martin for a deep dive into how he helped launch Forrester’s Izola AI chatbot. Doug shares the organizational mindset, executive commitment, and rapid development cycles that helped Forrester bring a generative AI solution to market ahead of other research organizations. Doug shares candid insights on balancing speed with accuracy, the importance of grounding AI responses in trusted research, and the ongoing challenges of collaboration and client engagement. We discuss:

  • What organizational factors and leadership decisions helped Forrester successfully launch Izola when many others struggled?
  • How does Forrester ensure the accuracy and trustworthiness of AI-generated answers, and what challenges arise in maintaining quality?
  • In what ways does client feedback influence the development and improvement of Izola and other AI offerings?
  • If the team could start over, what would they do differently in building and scaling an enterprise AI product?