Featuring
Joana de Quintanilha, VP, Principal Analyst
Show Notes
Hot off the back of the recent publication of Forrester’s Customer Journey Management (CJM) Wave™, VP, Principal Analyst Joana de Quintanilla joins Martin Gill to talk all things CJM. We shifted the category name this time round from “journey mapping” to “journey management,” which reflects some tangible trends we’ve been seeing in the market. We unpick this name change and discuss:
- How are CJM vendors demonstrating impact and value?
- What key trends are shaping the next wave of CJM tools?
- Which vendors stand out?
- How real are the AI features?
- What questions should buyers be asking their vendors?
We’d also like to say a massive thank you to all the participating vendors. We know how much work you put into these evaluations, and we appreciate it.
The Forrester Wave™: Customer Journey Management Platforms, Q4 2025
Categories
