Featuring

Tavar James, VP Global Events

Show Notes

Tavar James, VP Global Events, shares what CX leaders can learn from professional event strategists. Tavar discusses how in‑person experiences build trust, why personalization matters more than ever, how to avoid common pitfalls in hybrid formats, and what makes a standout CX event in 2026. He also previews exciting changes coming to Forrester’s CX events portfolio and offers practical advice for anyone planning to attend their first big in‑person gathering. We discuss:

  • Why in‑person experiences remain the most reliable way to build trust, deepen relationships, and drive meaningful engagement
  • The misconception of hybrid events
  • “Brand peacocking” and what CX leaders can borrow from B2C events to make B2B experiences more personable
  • Forrester’s upcoming CX events and how smaller, more intentional gatherings foster deeper community engagement and create space for authentic connection