Featuring

Suryaveer Singh, head of loyalty CRM and data, ENOC

Show Notes

A well-designed loyalty program can encourage customer behaviors that unlock shared value. Oil and gas player ENOC has a range of downstream retail offerings, from convenience stores to registration service providers. Suryaveer Singh, head of loyalty CRM and data, describes how he used ENOC’s broad ecosystem to create a unique value proposition for customers. Host Martin Gill and Suryaveer Singh discuss:

  • How to drive revenue in a regulated industry
  • Key customer insights that informed the loyalty strategy
  • The strategy development and implementation process of a new rewards program
  • The levers for customer behavior change to realize the value proposition