It’s time B2B organizations get our full attention! VP, Research Director Dave Frankland gives a survey of the research that will be showcased at Forrester’s B2B Summit, diving into insights shared on orchestrating comprehensive buyer and customer experiences. 

Featuring:

Dave Frankland, VP, Research Director

Show Notes:

It’s time B2B organizations get our full attention! VP, Research Director Dave Frankland gives a survey of the research that will be showcased at Forrester’s B2B Summit, diving into insights shared on orchestrating comprehensive buyer and customer experiences. We discuss: 

  • What are you doing to learn at B2B Summit that might be missed at a B2B/B2C CX conference? 
  • How are organizations orchestrating experiences? 
  • How does the conversation shift when you bring CX leaders, marketing leaders, and customer success leaders together? 
  • What are you hoping attendees will do differently based on what they learn?