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Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 675,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations.

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The Forrester Wave™ And The Forrester New Wave™ Nonparticipating And Incomplete Participation Vendor Policy

Participation In Forrester’s Research

At the beginning of a Forrester Wave™ or Forrester New Wave™, Forrester invites vendors that meet our inclusion criteria to participate in our research. When a vendor returns the questionnaire (for a Forrester Wave) or provides Forrester with a briefing/demo session (for a Forrester New Wave) according to our timelines, it confirms its participation in the research. Once a vendor completes these actions, we treat it as a participating vendor and score it according to our Forrester Wave and Forrester New Wave methodologies.


Nonparticipation

If a vendor declines to participate in the research by failing to return the questionnaire (Forrester Wave) or failing to provide Forrester with a briefing/demo (Forrester New Wave) according to our timelines, we will treat the vendor as a nonparticipant. Vendors need to be aware that:

  • We reserve the right to evaluate products and services, regardless of whether vendors participate. An evaluation that leaves out an important provider would be an incomplete portrayal of the market and therefore incomplete guidance to our clients. There is no vehicle for vendors to remove themselves from a Forrester Wave or Forrester New Wave evaluation. The inclusion or exclusion of a vendor in a Forrester Wave or Forrester New Wave report is exclusively Forrester's editorial decision.
  • The research will state if a vendor did not participate in the research. We’ll clearly identify nonparticipants on the Forrester Wave or Forrester New Wave graphic with a gray bubble instead of a white one (see figure below), and label them as nonparticipants with an asterisk/footnote. In addition, the vendor's write-up and published scorecard or QuickCard will state that the vendor did not participate in our research.
  • We will score nonparticipants using information available to us. Forrester will try to gain information about nonparticipants through primary and secondary research. For example, we might use public information, data gathered via briefings, and independently sourced client interviews to score the vendor. We may ask the vendor for a briefing. We may also rely on estimates to score vendors, which we will note in the vendor's scorecard.
  • Nonparticipants won't be able to contest scores and won't be covered by our Forrester Wave™ Vendor Review Policy. Once Forrester has scored a nonparticipant, we won't review or adjust scores based on the vendor's feedback, and the vendor won't have the option to escalate to a Forrester manager.

Incomplete Vendor Participation

If a vendor participates in our research but does not submit specific information that we request, we treat the vendor as an incomplete participant. In areas where we are missing information, we will score vendors using information available to us. We may also rely on estimates to score incomplete participants, which we will mark in the vendor's scorecard. Incomplete participants won't be able to contest scores in areas where they didn't submit complete information.

If an incomplete participant fails to provide information in multiple areas, we reserve the right to mark that vendor as nonparticipating and treat the vendor according to the aforementioned policy.

RECOMMENDATIONS


Understand The Rules For Nonparticipation And Incomplete Participation

Forrester seeks to provide a fair and transparent process for vendors that choose not to participate or submit specific information. To avoid conflicts, we recommend that vendors:

sample Forrester Wave