Forrester Podcasts

Forrester podcasts provide a unique opportunity to hear directly from the analysts who work with clients to tackle their most pressing business and IT challenges. Subscribe to the What It Means podcast to hear interviews on topics such as enterprise technology, marketing, EX, and more. And check out the CX Cast to hear a weekly conversation about customer experience best practices and strategies.

Got a comment or question about Forrester podcasts? Email our team at podcast@forrester.com.

What It Means: A Forrester Podcast

Each week, the What It Means podcast invites Forrester analysts to discuss the latest trends and challenges to help business and technology leaders make bold decisions and become truly customer-obsessed.

Podcast

Encore Presentation: Get Your AI Aligned

What It Means 4 days ago
The big challenge with AI for business is risk. How can an organization minimize the risk while maximizing the benefit of AI? In this episode, Vice President and Principal Analyst Brandon Purcell proposes a solution to this challenge — AI alignment — and outlines how an “align by design” approach can help.
Podcast

Finally, An Alternative To 3LOD: Meet Continuous Risk Management

What It Means March 13, 2025
For more than a decade, risk managers have been trying to use the three lines of defense (3LOD) framework for enterprise risk management. But it was never meant for that. In this episode, Senior Analysts Alla Valente and Cody Scott walk through the new Forrester Continuous Risk Management Model, a more holistic and business-centric risk management approach.
Podcast

Taming B2B Buying Mayhem

What It Means March 6, 2025
Changing buying dynamics and generative AI are bringing already strained B2B buying processes to a breaking point. This week on What It Means, VP and Research Director Steven Casey and VP and Principal Analyst Barry Vasudevan discuss these forces and introduce the concept of buying networks as they preview new research debuting at Forrester’s B2B Summit North America.
Podcast

How Can B2B Marketers Adapt To Changing Search Behaviors?

What It Means February 26, 2025
As generative AI changes how buyers search for information, what should marketers do to adapt their content strategies? This week on What It Means, Principal Analyst Lisa Gately shares her advice and previews her session on the topic at Forrester’s B2B Summit North America.

The CX Cast

Research-based guidance on how to manage customer experience (CX) at any organization — an imperative that Forrester has been researching for over 20 years. Each week, Forrester analysts discuss key findings from their latest research on CX; analyze relevant topics in the news; or chat with CX professionals about how they’ve overcome prevalent challenges managing CX in their organizations.

Podcast

396: Guerilla CX

The CX Cast 5 days ago
Guerilla CX is “swift, creative, and often low-cost tactics that make the most of rightsized data and foster experimentation and learning to create memorable moments that act as a catalyst for CX and EX transformation.” VP, Principal Analyst Joana de Quintanilha returns to explain why guerilla CX tactics need to be in every CX practitioner’s back pocket, as well as how deploying these tactics might lead to big impact on CX and internal customer-focused culture.
Podcast

395: Practitioner Stories: Embracing Journey Centricity At Nissan

The CX Cast March 11, 2025
Since 2018, Nissan has been on a path to transform its legacy systems and operating model to make customer journeys the center of value creation and create a best-in-class integrated customer journey. Jivesh Juneja, Customer Journey Director at Nissan, joins the CX Cast to discuss Nissan’s journey from embracing customer journey mapping to scaling out journey management and adopting a journey-centric operating model.
Podcast

394: Getting Stakeholder Buy-In For Customer Research Pt. 2 

The CX Cast March 4, 2025
Forrester identifies the firms that are helping businesses diagnose customer problems, develop a plan to solve those issues, and build the infrastructure needed to execute a CX transformation. That effort is led by Principal Analyst Judy Weader, who joins us to unpack her recent evaluation of the CX strategy consulting services market.
Podcast

393: How To Pick A CX Strategy Consulting Partner

The CX Cast February 25, 2025
In her recent evaluation of CX strategy consulting services providers, Forrester Principal Analyst Judy Weader identified the most significant ones and researched, analyzed, and scored them. Judy joins us to unpick the CX strategy consulting services market.