Forrester Podcasts

Forrester podcasts provide a unique opportunity to hear directly from the analysts who work with clients to tackle their most pressing business and IT challenges. Subscribe to the What It Means podcast to hear interviews on topics such as enterprise technology, marketing, EX, and more. And check out the CX Cast to hear a weekly conversation about customer experience best practices and strategies.

Got a comment or question about Forrester podcasts? Email our team at podcast@forrester.com.

What It Means: A Forrester Podcast

Each week, the What It Means podcast invites Forrester analysts to discuss the latest trends and challenges to help business and technology leaders make bold decisions and become truly customer-obsessed.

Podcast

What Motivates B2B Customers To Become Advocates?

What It Means 6 days ago
Customer advocacy initiatives often leave a key question unanswered: How do customers benefit? On this episode of What It Means, VPs and Principal Analysts Laura Ramos and Amy Bills explain how B2B companies can get more value from customer advocacy by understanding what motivates customers to participate.
Podcast

The Trust Advantage For B2B Firms

What It Means February 15, 2024
Trust is paramount in high-stakes B2B buying relationships. How can B2B companies build and maintain trust among buyers? VP and Principal Analyst Ian Bruce explains on this episode of What It Means.
Podcast

Is Too Much Tech Overburdening Clinicians?

What It Means February 8, 2024
How is the growing disconnect between tech leaders and clinicians contributing to burnout? Find out as Senior Analyst Shannon Germain Farraher explores the current and future state of technology in clinical settings.  
Podcast

Tech Trends To Watch In 2024

What It Means February 1, 2024
How will generative AI impact infrastructure plans? What regulatory issues will tech leaders have to grapple with? Hear Forrester’s technology analysts discuss their predictions for the latest tech trends in 2024.

The CX Cast

Research-based guidance on how to manage customer experience (CX) at any organization — an imperative that Forrester has been researching for over 20 years. Each week, Forrester analysts discuss key findings from their latest research on CX; analyze relevant topics in the news; or chat with CX professionals about how they’ve overcome prevalent challenges managing CX in their organizations.

Podcast

342: What CX Leaders Need To Know About RevOps

The CX Cast February 13, 2024
Revenue operations teams and CX teams have overlapping interests when it comes to understanding the customer and improving the buying experience. Principal Analyst Anthony McPartlin gives us an initial overview of RevOps, revealing some exciting opportunities for both functions to be stronger together.
Podcast

341: CX Planning Guide

The CX Cast February 7, 2024
CX leaders must invest to drive customer-focused action. This means investing more in tech to create and improve experiences, critical employee skills, unstructured feedback, and predictive modeling. Principal Analyst Pete Jacques walks us through Forrester's 2024 CX Planning guide and pragmatic budgeting advice to meet the emergent needs of customers.
Podcast

340: CX Predictions 2024: Financial Services

The CX Cast January 30, 2024
Every year, Forrester looks to the future to predict what we think will happen across industries, geographies and technologies. In this episode, VP, Research Directors Oliwia Berdak and David Hoffman join us to talk about where they see the financial services industry heading in 2024.
Podcast

339: CX Predictions 2024: Healthcare

The CX Cast January 23, 2024
Every year, Forrester looks to the future to predict what we think will happen across industries, geographies, and technologies. In this episode, Judy Weader and Shannon Germain Farraher get into the CX implications of the biggest predictions in healthcare. Tune in for insight on smart tech in hospitals, nontraditional benefits in plan designs, medical deserts, and other topics.