Media Citations Policy

All information provided by Forrester Research, Inc. (“Forrester”), in any form, (“Information”), is proprietary information that belongs to Forrester and is protected by US and international copyright law and conventions. All research, including data, charts, and graphics originating from Forrester Research, Inc. are proprietary and must be cited with full attribution back to Forrester.

Forrester®, Technographics®, The Forrester Wave™, TechRankings™, TechRadar™, Total Economic Impact™, Customer Experience Index (CX Index™), Brand Experience Index (BX Index™), Tech Tide™, Digital Experience Review™, B2B Revenue Waterfall™, Demand Waterfall®, Messaging Nautilus®, and RoleView™ are trademarks of Forrester Research, Inc.

Members of the press may reproduce no more than one graphic or slide and no more than one paragraph of text or three non-contiguous sentences contained in the Information without prior approval. All citations must be attributed to Forrester and all graphics and slides attributed with links back to the original source. The Forrester press team can provide approval and the correct URLs to use. Sample sourcing lines include:

• Forrester’s Marketing Survey, 2026
• Forrester’s State of AI Survey, 2026
• Forrester’s Data and Analytics Survey, 2026
• Forrester’s Security Survey, 2026
• Forrester Research, Forrester

Media may not reproduce graphics from The Forrester Wave™, Customer Experience Index (CX Index™), Brand Experience Index (BX Index™), Total Experience Score, or full lists of companies ranked without the permission of Forrester’s press team.

Independent media outlets — or publications that are not owned or sponsored by another company or vendor — can arrange analyst telephone or email interviews via press@forrester.com.

Forrester and its analysts are not permitted to provide custom quotes for company-owned/sponsored materials or for promotion of industry events. Company-owned/sponsored media looking to cite Forrester content — including, but not restricted to, published research, event presentations, webinar slides and blog posts — are asked to contact Forrester’s Citations department and provide two (2) business days for review. Information about Forrester’s Citations policy guidelines can be accessed here for reference.

“© Forrester Research, Inc. All rights reserved.”

Except as approved by Forrester’s Citations department, Forrester prohibits any reference to Forrester or its Information in all types of advertising and sales collateral, in all types of media, including Web pages designed to sell products and/or services.

Forrester shall not be liable for any damages incurred or arising as a result of reliance upon Forrester’s Information. Forrester warrants that the Information is based on compilation and analysis of the best sources available to Forrester at any given time, and that any opinions reflect Forrester judgment at the time and are subject to change. The foregoing warranty is in lieu of all warranties, express, or implied, statutory or otherwise, including without limitation, any implied warranties of merchantability or fitness for a particular purpose, and warranties as to accuracy, completeness, or adequacy of information.