Forrester Wave Identifies Top 10 Mobile Commerce And Engagement Platform Vendors
The latest Forrester Wave™ evaluation of mobile commerce and engagement platforms names Branding Brand and Skava as Leaders in commerce and engagement platforms, but eight others bring noteworthy capabilities that make them significant vendors in the space.
No mobile presence is no longer acceptable, writes analyst Brendan Witcher. In the report, he identifies four key requirements that businesses should look for in a mobile commerce solution provider to meet the demands of their omnichannel consumers.
The report evaluates the strengths and weaknesses of the 10 top vendors offering today’s most popular and most widely used mobile commerce solutions for retailers, ranking the vendors in two parts: mobile apps versus mobile Web.
Visit the eBusiness & Channel Strategy blog to learn more about this report.