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Latest Press Releases

Press Release

Forrester Research To Broadcast Its 2025 Fourth-Quarter And Full-Year Earnings Conference Call

3 days ago
CAMBRIDGE, Mass., January 28, 2026 — Forrester Research, Inc. (Nasdaq: FORR) will broadcast its fourth-quarter and full-year earnings conference call at 4:30 p.m. ET on February 12, 2026.  The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here.  Instructions are provided to ensure that the necessary audio applications are downloaded and [...]
Press Release

Forrester Evolves Its Global Events Portfolio In Response To How Business Leaders Want To Learn, Connect, And Engage Today

3 days ago
Updated portfolio is designed to foster more peer networking and hands-on learning to help leaders turn ideas into action fast CAMBRIDGE, Mass., January 28, 2026 — Forrester (Nasdaq: FORR) today announced a strategic update to its global events portfolio, reinforcing the company’s continued commitment to delivering greater value, relevance, and flexibility to its event attendees. Building on its flagship Summits, the firm is introducing shorter, more intimate one- to one-and-a-half-day Forums that emphasize deeper engagement, more curated programming, and formats aligned [...]
Press Release

Forrester’s 2026 Buyer Insights: GenAI Is Upending B2B Buying As Leaders Face Mounting Pressure To Justify Every Dollar Spent

January 21, 2026
Buying groups are growing larger, procurement is becoming more influential, and trials are now essential to reducing risk CAMBRIDGE, Mass., January 21, 2026 — According to Forrester’s (Nasdaq: FORR) report, The State Of Business Buying, 2026, generative AI is fundamentally reshaping how business buyers discover, evaluate, and purchase products and services. While genAI searches are the starting point for B2B buyers, leaders are increasingly relying on their internal and external buying networks — comprising colleagues and external influencers, respectively — to justify and de-risk purchasing decisions. The typical buying decision now includes 13 internal stakeholders and nine [...]
Press Release

Forrester Announces The Theme And Agenda For B2B Summit North America 2026

January 15, 2026
The event will enable B2B marketing, sales, customer success, and product leaders to modernize their go-to-market strategies and unlock mutual value for buyers and sellers in the AI era  CAMBRIDGE, Mass., January 15, 2026 — Forrester (Nasdaq: FORR) today announced the theme and agenda for B2B Summit North America, being held in Phoenix, April 26–29, 2026. With more than 90% [...]

Latest Media Alerts

Media Alert

Forrester’s 2025 Australian Digital Experience Review: Delivering Personalized Experiences And Prioritizing The Customers’ Financial Wellbeing Are Next Frontiers In Mobile Banking

September 30, 2025
Westpac Dominates Australian Mobile Banking For The Third Consecutive With Tailored Digital Experiences   SYDNEY, 30 September 2025 — A new Forrester (Nasdaq: FORR) report reveals that while Australian banks have improved their mobile app experiences, most still don’t provide personalized digital experiences or tools that help customers manager their long-term financial health. According to Forrester’s 2025 Financial Services Banking Survey, 69% of Australian online adults used a mobile banking app in the past month, making [...]
Media Alert

Forrester’s 2024 North American Digital Experience Review: Banks Must Differentiate Their Mobile Banking Apps Better To Create Value For Customers

October 7, 2024
According to Forrester’s Digital Experience Review™: North American Mobile Banking Apps, Q4 2024 evaluation, consumers view North American banks’ mobile apps as largely undifferentiated. Mobile apps have become the channel of choice for tens of millions of banking customers. Currently though, 65% of US and 62% of Canadian banking customers, respectively, want to accomplish any [...]
Media Alert

Forrester’s 2024 European Digital Experience Review: Banks Should Prioritize Delivering More Secure And Inclusive Mobile Banking Experiences

September 5, 2024
According to Forrester’s Digital Experience Review™: Europe Mobile Banking Apps, Q3 2024, 85% of European online banking customers use mobile apps frequently. However, to optimize the mobile banking experience, European banks need to implement more robust fraud and security measures, focus on inclusion and accessibility to deliver customer value and earn trust, and deploy more [...]
Media Alert

Forrester: Aerial Drones, AI Chips, Sustainability Management, And Synthetic Data Among Additional Emerging Technologies To Watch In 2024 

September 4, 2024
Following its initial list of the top 10 emerging technologies for 2024, Forrester has released a new report, Ten More Top Emerging Technologies For 2024, which identifies additional technologies that can deliver tangible return on investment for firms over the next two years, including: Aerial drones. Unmanned aerial drones, which can fulfill commercial tasks like [...]

Latest Media Coverage

Media Coverage

Marketplace – AI Investment Continues To Drive Chip Shortage

January 7, 2026
Marketplace: Senior Analyst Alvin Nguyen discusses how monumental investment in AI is continuing to fuel the ongoing chip shortage. Read the full article here. Read more from Alvin here.
Media Coverage

Fortune India – Why Microsoft, Amazon, And Google Are Betting Billions Of Dollars On AI Use-Cases In India

January 6, 2026
Fortune India: Vice President, Research Director Ashutosh Sharma shares his insights about recent investments made by tech companies, explaining that although big tech has been driving hundreds of billions of dollars in AI investment in the US, much of that is being directed towards models. Read the full article here. Read more from Ashutosh here.
Media Coverage

BBC – ‘Architects Of AI’ Named Time Magazine’s Person Of The Year

December 11, 2025
BBC: Vice President, Principal Analyst Thomas Husson discusses Forrester’s views on the rapid adoption of AI in 2025, including the observation that 2025 could be a “tipping point” where AI integration into daily life outpaces the internet and mobile revolutions. Read the full article here. Read more from Thomas here.
Media Coverage

The Associated Press – What To Know About Paramount’s Hostile Bid For Warner Bros. Discovery

December 9, 2025
The Associated Press: VP, Research Director Mike Proulx analyzes the ongoing bidding war for Warner Bros. Discovery, noting that whoever secures the deal controls the “calculus of the streaming wars” and predicting continued industry consolidation in 2026. Read the full article here. Read more from Mike here.

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