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According to Forrester’s (Nasdaq: FORR) 2026 European Predictions, unveiled today at Forrester’s Technology & Innovation Summit EMEA in London, while European firms will intensify the quest to reduce their dependence on global resources and achieve sovereignty over their technology stack and digital platforms, no European enterprise will shift entirely from U.S. hyperscalers  in 2026. Geopolitical [...]

mBank S.A. and Philip Morris International to be recognised for aligning their technology strategies to business objectives to accelerate growth Forrester (Nasdaq: FORR) today announced that mBank S.A. and Philip Morris International (PMI) are the 2025 winners of its Technology Strategy Impact and Enterprise Architecture Awards, respectively, for Europe, Middle East, and Africa (EMEA). The awards, which will be presented at Forrester’s Technology & Innovation [...]

With Forrester AI Access, more stakeholders across an organization can tap into trusted insights to validate ideas, innovate, and make smarter decisions faster CAMBRIDGE, Mass., September 9, 2025 — Forrester (Nasdaq: FORR) today launched Forrester AI Access, a new self-service offering that uses Forrester’s industry-leading generative AI capabilities to equip clients with trusted insights and advice, [...]

Award winners will highlight how cross-functional alignment accelerates business growth  Forrester (Nasdaq: FORR) will recognise Thoughtworks as the 2025 recipient of its B2B Return On Integration (ROI) Honours at B2B Summit EMEA, taking place 6–8 October 2025 in London. The organisation will be recognised for optimising its go-to-market (GTM) approach to improve client retention and [...]

Westpac Dominates Australian Mobile Banking For The Third Consecutive With Tailored Digital Experiences   SYDNEY, 30 September 2025 — A new Forrester (Nasdaq: FORR) report reveals that while Australian banks have improved their mobile app experiences, most still don’t provide personalized digital experiences or tools that help customers manager their long-term financial health. According to Forrester’s 2025 Financial Services Banking Survey, 69% of Australian online adults used a mobile banking app in the past month, making [...]

According to Forrester’s Digital Experience Review™: North American Mobile Banking Apps, Q4 2024 evaluation, consumers view North American banks’ mobile apps as largely undifferentiated. Mobile apps have become the channel of choice for tens of millions of banking customers. Currently though, 65% of US and 62% of Canadian banking customers, respectively, want to accomplish any [...]

According to Forrester’s Digital Experience Review™: Europe Mobile Banking Apps, Q3 2024, 85% of European online banking customers use mobile apps frequently. However, to optimize the mobile banking experience, European banks need to implement more robust fraud and security measures, focus on inclusion and accessibility to deliver customer value and earn trust, and deploy more [...]

Following its initial list of the top 10 emerging technologies for 2024, Forrester has released a new report, Ten More Top Emerging Technologies For 2024, which identifies additional technologies that can deliver tangible return on investment for firms over the next two years, including: Aerial drones. Unmanned aerial drones, which can fulfill commercial tasks like [...]

Fortune: In an interview about an “AI winter“, Principal Analyst Rowan Curran explains that the current situation is better described as a market reset, with enterprises recalibrating their approach to AI rather than pulling back from it. Read the full article here. Read more from Rowan here.

CNBC: Mike Proulx, Vice President and Research Director, comments on the potential impact of the Trump administration’s tariffs on movies made outside of the U.S., noting that it could create chaos in the entertainment industry and impact related industries like advertising. Read the full article here. Read more from Mike here.

The Independent: Principal Analyst Kelsey Chickering outlines whether a US-only TikTok will replicate the original experience users have with the social media platform. Read the full article here. Read more from Kelsey here.

Business Insider: Principal Analyst Jeff Pollard is cited in this article for his research on the emergence of Chief Trust Officers, highlighting how companies are implementing the role to address AI, data security, and the broader challenge of building trust with customers. Read the full article here. Read more from Jeff here.