Newsroom

As AI deployments transcend organizational, geopolitical, and human boundaries, APAC leaders must strengthen governance to scale AI responsibly  SINGAPORE, October 22, 2026 — According to Forrester’s (Nasdaq: FORR) 2027 Asia Pacific predictions, one in three large Asia Pacific (APAC) enterprises will uncover at least 10 employee-built shadow AI agents for every officially sanctioned agent. The [...]

Technology and security leaders will face mounting pressure to control AI costs, justify infrastructure choices, and manage emerging risks without slowing innovation  CAMBRIDGE, Mass., Oct 21, 2026 — According to Forrester’s (Nasdaq: FORR) 2027 technology and security predictions, CIOs and CISOs will face growing pressure to realize returns on their AI investments in infrastructure, security, [...]

CAMBRIDGE, Mass., October 21, 2026 — According to Forrester’s (Nasdaq: FORR) 2027 B2C marketing, customer experience, and digital predictions, rising AI costs will force B2C marketing leaders to scale back a third of AI initiatives. As AI usage grows and martech vendors increasingly adopt usage-based pricing models, every agent interaction, generated asset, and automated workflow [...]

To remain competitive, providers must strengthen customer trust, substantiate value claims, and offer human expertise and guidance  CAMBRIDGE, Mass., October 21, 2026 — According to Forrester’s (Nasdaq: FORR) 2027 B2B go-to-market predictions, business buyers will increasingly deploy AI agents to handle tasks across the buying process, from supplier discovery and information gathering to contract-renewal analysis. [...]

Westpac Dominates Australian Mobile Banking For The Third Consecutive With Tailored Digital Experiences   SYDNEY, 30 September 2025 — A new Forrester (Nasdaq: FORR) report reveals that while Australian banks have improved their mobile app experiences, most still don’t provide personalized digital experiences or tools that help customers manager their long-term financial health. According to Forrester’s 2025 Financial Services Banking Survey, 69% of Australian online adults used a mobile banking app in the past month, making [...]

According to Forrester’s Digital Experience Review™: North American Mobile Banking Apps, Q4 2024 evaluation, consumers view North American banks’ mobile apps as largely undifferentiated. Mobile apps have become the channel of choice for tens of millions of banking customers. Currently though, 65% of US and 62% of Canadian banking customers, respectively, want to accomplish any [...]

According to Forrester’s Digital Experience Review™: Europe Mobile Banking Apps, Q3 2024, 85% of European online banking customers use mobile apps frequently. However, to optimize the mobile banking experience, European banks need to implement more robust fraud and security measures, focus on inclusion and accessibility to deliver customer value and earn trust, and deploy more [...]

Following its initial list of the top 10 emerging technologies for 2024, Forrester has released a new report, Ten More Top Emerging Technologies For 2024, which identifies additional technologies that can deliver tangible return on investment for firms over the next two years, including: Aerial drones. Unmanned aerial drones, which can fulfill commercial tasks like [...]

CNBC: VP, Principal Analyst Charlie Dai discusses the growing role of Chinese AI models in Nvidia’s ecosystem and what their advance means for global competition across models, chips, and AI infrastructure. Read the full article here. Read more about Charlie here.

The Wall Street Journal: Principal Analyst Naveen Chhabra comments on Nvidia’s latest earnings, highlighting the gap between AI infrastructure spending and realized business value. Read the full article here. Read more about Naveen here.

Associated Press: VP, Principal Analyst Sucharita Kodali weighs in on Amazon’s plan to expand drone delivery, explaining the opportunities and practical challenges of scaling the service to hundreds of U.S. cities. Read the full article here. Read more about Sucharita here.

Financial Times: VP, Principal Analyst Kate Leggett provides expert analysis on evolving customer expectations and the business implications of technology-driven service experiences. Red the full article here. Read more about Kate here.