Home > What We Offer > Research > Business Technographics

Business Technographics

Selling to the business buyer has gotten harder. Buyers have taken on consumer behaviors and are more outcome-based in their thinking and selection. You need to treat them as individual consumers while sufficiently understanding their industry, operation, and challenges.

Business Technographics® data allows you to understand and design to today’s buying sensibilities and processes, surfacing the distinct challenges, needs, and purchasing trends of modern-day technology buyers.

Business Technographics provides:

Business data insights on technology adoption, areas of investment, and purchasing inhibitors, so you can identify potential new market opportunities.
Understanding of your buyers’ challenges, priorities, and behaviors, so you can design optimal product positioning, messaging, and content to resonate.
Buyer purchase journey insights allow you to design the right marketing mix to reach your customers and improve time-to-close.
Unique opportunities to provide custom business data for your needs, drawing from our primary research and Business Technographics data.

How can we help?

Fill out the form, and we will contact you.

First Name*

Last Name*

Email Address*

Business Phone*

Job Title*

Country*

Company Name*

Address*

City

State

Zip/Postal Code

How can we help you? (500 character maximum)*

0/500 Max characters reached

By checking this box, you agree to receive survey invitations and marketing communications.

Thanks, we will be in touch soon. In the meantime please subscribe to our insights.