Consumer Technographics

Consumers are digitally savvy, eager to experiment, minimally loyal, and can switch allegiances and spend rapidly and without regret. The pace of digital innovation — driven by new entrants and established players — further fuels those behaviors. To win, you need to get inside the adoption and use behaviors, buying preferences, and overall motivations of your customers.

Consumer Technographics® provides broad and industry views of customer behaviors and adoption and use patterns, allowing you to better understand and anticipate their actions and expectations.

Consumer Technographics provides:

  • In-depth behavioral, qualitative, and social listening insights by industry that help you better understand your customers and their behaviors and attitudes.
  • Emerging technology, social media, and mobile trends and adoption data to inform go-to-market strategies and new product opportunities.
  • Consumer purchase journey data so you can refine product positioning, messaging, and content to resonate with your target audience.
  • Unique opportunities to provide custom consumer data for your business needs, drawing from our primary research and Consumer Technographics data.

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