Skip to content
Who We Serve
Blank
TECHNOLOGY
Data, AI & Analytics
Security & Risk
Technology Architecture And Delivery
Technology
B2B
B2B Marketing
Product Management
Sales
B2C
B2C Marketing
Customer Experience
Digital Business
Blank
INDUSTRIES
Financial Services
Government
Healthcare
High Tech
Retail & CPG
What We Offer
Blank
Forrester Decisions
The Forrester Wave™
Izola
Forrester Market Insights
Demand Generation
AI Access
Signature Research
Blank
Events
B2B Summits
CX Summits
Technology Summits
Event Sponsorship
Awards
Analyst Relations Council
Certification
Reprints
Consulting
How We Think
Blank
RESOURCES
Blog Posts
Budget Planning Guides
Client Success Stories
Podcasts
Predictions
Webinars
Blank
FEATURED TOPICS
B2B Marketing Strategy
Cross-Functional Alignment
Customer Obsession
Emerging Technology
Generative AI
Sustainability
Technology Strategy
Thrive Through Volatility
Zero Trust Security
Who We Are
About Us
Leadership
Board
Newsroom
Careers
Investor Relations
Events
Events
B2B Summits
CX Summits
Technology Summits
Event Sponsorship
Webinars
Awards
Return to Forrester Platform
Search
Forrester Cart
Log In
Become A Client
My Account
Forrester Cart
Show Menu
Log In
Search
Return to Forrester Platform
Who We Serve
Blank
TECHNOLOGY
Data, AI & Analytics
Security & Risk
Technology Architecture And Delivery
Technology
B2B
B2B Marketing
Product Management
Sales
B2C
B2C Marketing
Customer Experience
Digital Business
Blank
INDUSTRIES
Financial Services
Government
Healthcare
High Tech
Retail & CPG
What We Offer
Blank
Forrester Decisions
The Forrester Wave™
Izola
Forrester Market Insights
Demand Generation
AI Access
Signature Research
Blank
Events
B2B Summits
CX Summits
Technology Summits
Event Sponsorship
Awards
Analyst Relations Council
Certification
Reprints
Consulting
How We Think
Blank
RESOURCES
Blog Posts
Budget Planning Guides
Client Success Stories
Podcasts
Predictions
Webinars
Blank
FEATURED TOPICS
B2B Marketing Strategy
Cross-Functional Alignment
Customer Obsession
Emerging Technology
Generative AI
Sustainability
Technology Strategy
Thrive Through Volatility
Zero Trust Security
Who We Are
About Us
Leadership
Board
Newsroom
Careers
Investor Relations
Events
Events
B2B Summits
CX Summits
Technology Summits
Event Sponsorship
Webinars
Awards
My Account
Become A Client
Liz Gertz
Sr. Director Marketing Operations, ServiceNow