Barry Vasudevan

VP, Principal Analyst, Forrester

Barry is a product marketing executive with over 20 years of experience marketing and selling in North America, Europe, and Asia. He has successfully launched products, built and executed go-to-market initiatives, and created messaging targeting new buyers and markets.

Most recently Barry served as the Director of Global Product Marketing at CAST Software. Prior to that, he held product marketing leadership roles at Risk Management Solutions, Orc Group (now called Itiviti), and Mantas/Reveleus (now part of Oracle Financial Services), as well as a few startups. Before earning his MBA, he also held various sales, consulting, and marketing roles at Parametric Technology Corporation (PTC).

Barry holds a Bachelor of Science degree in Mechanical Engineering from Washington University in St. Louis and a Master of Business Administration degree from London Business School.