Business buyers are mired in budget crunches, information overload, and generational gaps that are causing protracted buying cycles. Forrester’s Buyers’ Journey Survey, 2023 reveals the latest business buying preferences and behaviors from more than 18,000 global respondents. Specifically, it examines buyers who have been involved in a purchase for their organization over the past 12 months or plan to be involved in the next 12 months.
Join Amy Hayes, VP Research Director at Forrester for this session exclusively for your Salesforce team.
In this session, you will gain insight in how:
- The gap between budgets and offering prices is contributing to a stalled business buying environment;
- Buyers derive more worth from vendors than from other sources;
- Younger and older buyers proceed through their purchasing journey.
