Everyone Is Talking About Leaving MQLs, But Is Anyone Actually Doing It?

Don’t miss this encore presentation of our highly successful session from B2B Summit North America 2024! Learn how Siemens, Zendesk, and Palo Alto Networks are redefining their revenue strategies by shifting from outdated MQL models to a modern, customer-centric focus on buying groups. 

Why is this important? Making the leap to a buying group model can be daunting, as these groups are complex and multilayered. Aligning priorities and fostering collaboration across stakeholders is thus key to unlocking sustainable revenue growth. 

Watch this on-demand webinar to learn from real-world examples, including strategies for engaging diverse buying groups, establishing “revenue councils” to align teams and drive adoption, and outcomes from pilots that led to measurable improvements in key performance metrics. 

Discover Answers To Questions Like These: 

• How did Zendesk achieve a 72% global increase in connection rates for BDRs? 
• How did Palo Alto Networks eliminate “second lead syndrome” and enhance marketing-sales collaboration? 
• How did Siemens seamlessly align technology, strategy, people, and processes to accelerate its shift to buying groups? 

What You’ll Learn:   

• Sell the Vision. Learn how the panel persuaded executives to embrace a buying group framework.   

• Tackle Challenges. Uncover the biggest technical and process hurdles they faced — and how they overcame them.  

• Measure Success. Explore the tangible outcomes, including better conversion metrics and enhanced sales productivity.