Marketing qualified leads (MQLs) have been the traditional metric for three decades. Yet as B2B buyers are increasingly buying in larger groups with complex behavior across longer sales cycles and fragmented channels, marketers are not keeping up.
Our research reveals that marketers must embrace modern buying behavior and put buying groups at the center of their engagement strategy and opportunities at the center of their pipeline process. They must also allow buyer signals to dictate program execution. Only then will your marketing program fulfill its role in your business’s growth engine.
Register for this LIVE webinar to discover how you can unlock the secrets to revenue growth with buying groups! Join Forrester’s Principal Analyst Daryl Wright and Senior Analyst Jerry Zhao as they delve into the crucial topic of revenue process transformation. Don’t miss this chance to redefine your growth trajectory — register today.
What will you learn from this webinar?
- Debunk the MQL myth: Discover why MQLs are not the answer to your future growth.
- Understand buying groups: Explore the dynamics of new B2B buyers and learn effective engagement strategies.
- Harness the power of full-funnel alignment: Sync marketing and sales on opportunities to supercharge your closed-won rates.
Featuring
On-Demand Webinar: MQLs Are Holding You Back — Drive More Marketing Revenue With Buying Groups
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Duration: 45 mins
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