Say Goodbye To MQLs, No Thanks To MQAs, And Hello To Opportunities

MQLs and MQAs have long been the conventional focus of B2B marketing efforts. Yet the buyer’s journey has changed, and the lead-centric approach to marketing must change, too. 

Watch this webinar to discover why savvy marketers are moving past MQLs to focus on opportunity segments that reveal stronger signals of intent.

In this B2B marketing webinar, you’ll explore the process, system, and cultural issues tied to MQLs and MQAs that can hold you back and learn:  

  • Why do traditional MQLs severely limit a marketer’s ability to impact performance? 
  • Why aren’t MQAs a reasonable alternative? 
  • How can opportunity segments help you move past MQL limits and create a more effective revenue process? 


Complete the form to view this on-demand webinar.

45 minutes

View this on-demand webinar.

45 minutes

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