Blog
Advertising technology (adtech) is overcomplicated. It started as a simple scaffolding for delivering and managing banner ads. Now, it’s a sprawling, tangled matrix of ad servers, ad exchanges, supply-side platforms, demand-side platforms, customer data platforms, data clean rooms, brand safety tools, mobile measurement partners, and more. Advertisers are fed up with becoming system integrators, consumers […]
Blog
Disruptive technologies such as automation and AI and autonomous mobility boost efforts toward some strategic priorities but can also work against environmental sustainability goals. For example, these technologies bring high compute demands, increased electronic waste, reliance on critical raw materials, complications to the supply chain, and substantial infrastructure required for deployment. But these disruptive technologies […]
