Age of the Customer
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The New Creative Stack: What Adobe MAX Reveals About Our Future
Adobe MAX 2024 announced several key developments that offer a window into creative work's future. Read the Forrester blog to learn about the opportunities creative teams have to step into a more satisfying, collaborative future.
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Lead A High-Performing Digital Team
Digital teams are primarily tasked with designing, delivering, and managing digital products or services, launching digital innovations, and developing the digital roadmap.
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Predictions 2025: Smart Manufacturing And Mobility Firms Adapt With Tech
After a challenging 2024, manufacturing and transportation firms and leaders will use technology to adapt to the tricky environment in which they and their customers find themselves. Find out more in our 2025 predictions for smart manufacturing and mobility.
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Predictions 2025: GenAI, Citizen Developers, And Caution Influence Automation
The key to automation success in 2025 will be balancing AI innovation with the scale and reliability of traditional automation tools and methods. To help you strike that balance, here’s a preview of Forrester’s automation predictions for 2025.
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Predictions 2025: A Year Of Reckoning For Enterprise Application Vendors
After a challenging 2024, two themes will dominate the enterprise software market in 2025: trust and value. Learn more in our 2025 predictions for enterprise software.
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Predictions 2025: GenAI Reality Bites Back For Software Developers
AI assistants are only the beginning of the generative AI software development revolution. Find out what’s in store for software developers in our 2025 predictions for software development.
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Tesla Seeks To Join The Robotaxi Party With Cybercab
Tesla unveiled its self-driving robotaxi at an event on a movie studio that was full of hype and bold promises but light on proof points.
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Predictions 2025: Clouds Shift From Riches To RAGs
In 2025, public cloud AI offerings will continue to expand and mature, but private cloud will also thrive in the year ahead due to some complex industry dynamics. Get the details in our 2025 cloud predictions.
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Predictions 2025: GenAI As A Growth Driver Will Put B2B Executives To The Test
In 2025, the true potential of generative AI as a growth driver will be tested. B2B marketing, sales, and product teams should prepare for the good, bad, and even ugly outcomes of trying to generate value from this hot technology.
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Predictions 2025: Tech Leaders Chase High Performance
After a period of strong technology investment, the emphasis in 2025 will shift to making existing technologies work harder through improved adoption, integration, and optimization. Learn more in our 2025 predictions for technology leaders.
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Predictions 2025: Accelerated Demand For AI-Powered Infrastructure And Operations
The normally slow-moving technology infrastructure space will see significant disruption in 2025, driven by accelerated appetite for all things AI. Find out more in our 2025 predictions for technology infrastructure and operations.
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Predictions 2025: An AI Reality Check Paves The Path For Long-Term Success
There is no easy path to AI success, and tech and business leaders need to prepare for the grind. This year’s AI predictions highlight the importance of marrying data and AI strategies, bringing business and technical expertise together, and leveraging partners for excellence.
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Predictions 2025: Will You Stall Or Soar By Embracing The Future Of Work?
In 2025, businesses will stand at a critical crossroads, with choices to make in areas such as return to office, employee experience, and AI skills. Get a preview of what’s coming in our 2025 future of work predictions.
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Predictions 2025: AI’s Mishaps And Patchy Rules Lead To Uneven Pockets Of Trust
Patchy AI standards and regulations across the globe will result in some organizations faring better than others when it comes to building and maintaining trust. Learn more in this preview of our 2025 trust predictions.
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Predictions 2025: CX Fortune Will Favor The Bold
2025 will be another year of CX mediocrity — unless you’re ready to kick things into high gear. Learn about the challenges (and opportunities) awaiting CX leaders in the coming year.
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Predictions 2025: A Tale Of Consumer Contradictions
A clash between consumer sentiment and consumer behavior will confound brands in the coming year. Those that succeed will distinguish the noise from the reality.
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Predictions 2025: Hard-Won Insights Drive Growth
Business focus is shifting from experimentation to bottom-line gains. Our Predictions 2025 resources reveal what’s next for your industry and role — and the moves that will set you up for competitive advantage.
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From Emerging Tech To AI: My New Forrester Mission
New research within the Data, AI & Analytics service at Forrester will focus on the transformative impact of artificial intelligence. Get a preview of an upcoming report on AI investment strategies, aimed at helping organizations navigate the complexities of AI to drive real, measurable value.
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Izola Turns One — And It’s Just Getting Started
We launched our genAI tool, Izola, one year ago today with the goal of helping clients accelerate progress on their top initiatives. To celebrate Izola’s birthday, we’re thrilled to share a few of the ways that our clients are deriving value.
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If You Are A Business Resilience Pro, We Need You To Answer A Few Questions!
As more worldwide operational resilience regulations take effect, the business resilience landscape is changing. Help us find out how much it's changing by completing a survey we're conducting in collaboration with the Disaster Recovery Journal.
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