Age of the Customer

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Why The DOJ Is Worried About Networking Innovation And What Paths Lie Ahead For HPE And Juniper

Andre Kindness 21 hours ago
On January 30, 2025, the US Department of Justice (DOJ) moved to block the acquisition of Juniper by HPE. The DOJ is concerned about 60% of the wireless LAN (WLAN) market being occupied by two vendors (HPE and Cisco) and that it would stifle any innovation from other vendors that have single-digit market share. HPE […]
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’Tis The Season… For B2B Summit

Peter Ostrow 2 days ago
Our B2B research team is preparing feverishly for this year's event, which starts March 31. Get a sneak preview here of a few of the sessions and panel discussions in the works.

What It Means: A Forrester Podcast

Join us as we explore the latest market dynamics impacting executives and their customers.

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Participate In Forrester’s 2025 State Of B2B Events Survey And Unlock Valuable Insights For Your Organization

Conrad Mills 2 days ago
Participate in the Forrester 2025 B2B event trends survey and gain access to the latest trends to help shape your event strategy this year.
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The Artificial Intelligence Action Summit In France: Maintaining The Dialogue On Global AI Regulation

Thomas Husson 3 days ago
After the two previous summits hosted at Bletchley Park in the UK (November 2023) and in Seoul, South Korea (May 2024), French President Emmanuel Macron has decided to host a new AI Action Summit, cochaired with India, on February 10–11 in Paris.
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How Generative AI Is Changing The Game In Commerce Search

Emily Pfeiffer 3 days ago
Read key insights from our research on how generative AI is transforming commerce search solutions.
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Customer Success Teams: Let’s Get Strategic

Shari Srebnick 4 days ago
Customer success (CS) practitioners often talk to me about postsale strategy and tactics. What I’ve noticed from those conversations is that those terms are being used interchangeably despite being different, though complementary, concepts.
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Microsoft Paint Is Cool Again — Thanks To AI

William McKeon-White 4 days ago
Like many, I’ve been using generative AI (genAI) systems for about two years. Nothing has quite triggered my imagination like Microsoft Paint’s Cocreator capability.
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Great Digital Banking Experiences Create A Data-For-Value Flywheel

Peter Wannemacher 4 days ago
Driving engagement is top of mind for most digital banking leaders. Forrester’s research reveals the immense value — for both customers and banks — of useful, convenient digital banking experiences. The right mobile banking offerings, for example, can unlock new value for a customer and differentiate a bank’s brand. And our broader customer experience research […]
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Pixels Unbound: The State Of GenAI For Visual Content

Indranil Bandyopadhyay 4 days ago
Generative AI isn’t just creating captivating visuals; it’s changing how businesses scale creativity, engage audiences, and develop entirely new products. Learn the benefits and risks of using genAI for visual content.
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Technology And Security Predictions: Your Questions Answered

Sandy Carielli 5 days ago
Couldn’t make the recent webinar covering our 2025 technology and security predictions? Check out the webinar replay and read our analysts’ responses to some of the most pressing attendee questions about the year ahead.
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IBM Grows Oracle Consulting Capabilities With Two Major Acquisitions

Akshara Naik Lopez 5 days ago
IBM has had a very busy and prolific acquisition season. It acquired two Oracle consulting firms within the last five months.
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Supercharge The IT Circular Economy With The CARFAX Approach

Alvin Nguyen January 31, 2025
The Challenge With The Circular Economy In 2025, Forrester predicted that more than a third of Global Fortune 100 firms will commit to circular economy goals. We recommended that, this year, enterprise leaders perform infrastructure lifecycle assessments to understand the environmental impact of their choices. Further for manufacturing, Forrester’s report, Embrace The Circular Economy To […]
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SAP Offers On-Prem ERP Customers Additional Three-Year Support Until 2033 — With Conditions

Akshara Naik Lopez January 31, 2025
As reported by several media outlets and confirmed by SAP CEO Christian Klein during its Q4 2024 earnings call, SAP will offer an additional three years of support for some on-premises ERP (enterprise resource planning) customers beyond the existing extended maintenance support of 2030. This news came as a surprise for many ERP customers globally […]
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Europe-5 Retail E-Commerce Growth Drivers, 2025

Jitender Miglani January 31, 2025
Forrester’s Jitender Miglani summarizes key takeaways from the latest Europe-5 retail forecast.
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Highlights From The Forrester Wave™: Content Platforms, Q1 2025

Cheryl McKinnon January 30, 2025
The enterprise content management market has undergone a significant transformation driven by new AI and cloud capabilities. Learn three key trends about the market in this preview of our latest Forrester Wave™ evaluation.
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Oops! It Did It Again: Italian Data Protection Authority Asks DeepSeek About Its Data Privacy Practices

Enza Iannopollo January 29, 2025
While the world (and financial markets!) was taken by surprise by the rise of DeepSeek’s open-source model, DeepThink (R1), the Italian privacy regulator — the Garante – didn’t waste time, sending a formal request to the Chinese company to disclose information about its practices with personal data.
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DeepSeek Unleashes Smaller-Footprint Models That Can Transform AIOps From Cloud To Edge

Carlos Casanova January 29, 2025
Exciting developments such as DeepSeek’s R1 announcement are extending opportunities to run large language models on edge devices. These advancements could have profound implications for edge computing, particularly in the realms of AIOps and observability. By enabling real-time insights and faster automations at the edge, enterprises can enhance their operational posture, drive down costs, and improve operational efficiency and resilience.
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Take An Audience-Centric Approach To Create Compelling B2B Event Content

Conrad Mills January 28, 2025
Delivering compelling B2B event content is central to an event’s success, but it’s a high-stakes endeavor. Leaders must build organizational alignment around a key theme that aligns to business objectives.
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DeepSeek Just “Opened” The Path To AI ROI

Srividya Sridharan January 28, 2025
DeepSeek’s open-source model, DeepThink (R1), has sent shock waves across the tech world. But there are far-reaching implications to this important AI development.
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Data Privacy Day: Lessons From Texas

Stephanie Liu January 28, 2025
B2C marketers are monitoring a series of state privacy laws going into effect this year, including the recently enacted Texas Data Privacy and Security Act. Get three key next steps in this post.
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