Age of the Customer

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TikTok’s Influence On Young Voters Makes It A Threat To US Democracy And An Asset To Marketers

Kelsey Chickering 13 hours ago
New legislation just passed in the US House of Representatives signals that TikTok regulation is coming. The core argument made by US lawmakers centers around US user data making its way into the hands of the Chinese government. There’s another issue at hand, however: TikTok’s influence over young US voters. According to Forrester’s Consumer Benchmark […]
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How Beauty Brands Can Bolster Their Website To Boost Their DTC Business

Nicole Murgia 19 hours ago
We reviewed 26 beauty brand websites to compare their direct-to-consumer strength and glean best practices for long-term success.
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GenAI Drives The Narrative, But A More Confident Tech Economy Is The Real Story Beyond The Q4 2023 Tech Services Earnings

Ted Schadler 21 hours ago
Recent earnings announcements from tech service providers signal optimism about increased demand in 2024 and provide three lessons about artificial intelligence for technology executives.
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What We Learned In The Forrester Wave™: The Merchant Payment Partner Market Has No Leaders

Lily Varon 4 days ago
What three questions should you ask when evaluating the merchant payments provider market? Find out in this blog previewing the findings from the new The Forrester Wave™: Merchant Payment Providers, Q1 2024.
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To Spark Innovation, Make The D In DEI About Disability, Too

David Hoffman 5 days ago
People with disabilities are innately resourceful and can serve as the cornerstone of innovation at financial institutions. Learn four ways many firms miss out on this opportunity for innovation and inclusivity.
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AWS Joins Google Cloud In Removing Egress Costs

Tracy Woo 6 days ago
Learn two key steps your IT org should take in light of this announcement from AWS.
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Banning TikTok Creates A Meta Monopoly

Mike Proulx 6 days ago
Despite increased anti-trust Congressional measures, a ban on TikTok will hand a monopoly to Meta’s Reels.
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Many Surveys, Small Impact: Forrester’s 2023 State Of VoC And CX Measurement Practices Survey

Colleen Fazio 6 days ago
Forrester’s 2023 State Of VoC And CX Measurement Practices Survey results are in. They reveal some continued trends — and some interesting shifts.
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Welcome To The Dawn Of A New AI Era: The EU Parliament Adopts The AI Act

Enza Iannopollo 6 days ago
Most organizations worldwide that use AI must comply with the act — and there is much to do with little time to do it. Here's what you need to know.
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Payment Methods Don’t Matter — Payment Experiences Do

Lily Varon 7 days ago
Retailers and consumer-facing brands have been so busy chasing the next hot payment method that they’ve missed what customers really want when they make payments. Learn how to start incorporating experiences into your payments strategy.
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Google Announces Meridian, A Marketing Mix Modeling Tool

Tina Moffett March 12, 2024
Google unveiled Meridian, an open-source marketing mix modeling (MMM) tool aimed at tackling crucial measurement challenges. MMM tools gauge the impact of marketing and media investments on vital performance indicators, such as sales or revenue, while also forecasting the revenue potential of marketing endeavors. According to Forrester’s Marketing Survey, 2023, about 30% of B2C marketers […]
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The European Cybersecurity Consulting Services Market Is Ready For Disruption

Madelein van der Hout March 12, 2024
As digital threats grow more sophisticated and European and international regulatory landscapes more intricate, the role of cybersecurity consulting services is critical. Hence, I’m excited to announce The Forrester Wave™: Cybersecurity Consulting Services In Europe, Q1 2024 (available for Forrester clients). In this report, my colleagues and I scrutinize the offerings of major players in […]
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European Consumers Challenge Popular Stereotypes About Greenness

Thomas Husson March 11, 2024
While Europe’s green segments may look homogeneous, consumers’ behaviors and attitudes vary by region and age. Learn how the latest data has countered some common stereotypes about green consumers in Europe.
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Discover The Future Of Boundless Experiences At CX Summit North America 2024

Rick Parrish March 11, 2024
Join us in Nashville in June to learn how to harness the power of humans and AI to deliver differentiated experiences that drive loyalty and growth.
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US Govt. Makes More Data Privacy Moves: What Marketers Need To Know

Stephanie Liu March 8, 2024
With two moves, the federal government bucked its reputation for moving at a glacial pace this week. First, the Federal Trade Commission dropped a blog post stating that “Browsing and location data are sensitive. Full stop.” Second, the House of Representatives’ Committee on Energy and Commerce moved forward with two bills in response to President […]
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Don’t Let Customer Journeys Be Misunderstood

Joana de Quintanilha March 7, 2024
Learn why conflating customer journeys with lifecycles, processes, or campaigns prevents your organization from understanding the customer perspective, degrades your customers’ experiences, and erodes your organization’s success.
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Environnement & comportements d’achat des consommateurs français

Thomas Husson March 7, 2024
Bien qu’ils accordent rarement la priorité à l’environnement dans leurs habitudes d’achat, les consommateurs français sont de plus en plus soucieux des enjeux écologiques. Pour suivre le mouvement, les distributeurs et les marques françaises doivent prendre au sérieux leur engagement en matière d’environnement et la façon dont ils le démontrent à leurs clients. Forrester vient […]
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The Three Biggest GenAI Impacts In B2C Commerce Solutions

Emily Pfeiffer March 6, 2024
Read part one of our blog series covering generative AI’s impact on commerce tech from Forrester Principal Analyst Emily Pfeiffer and Senior Researcher Nicole Murgia.
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Why Can’t My Sellers Adapt More Quickly?

Peter Ostrow March 6, 2024
How recently did your company leadership issue a directive implying that the sales team must change their behavior? Not long ago, if yours is like most revenue organizations. Whether it’s framed as changing from tactical to strategic selling, focusing on solutions instead of products, or prospecting deeper into buying groups, most institutions habitually move the […]
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2024 Security Recommendations: Tackle Change Head On

Jess Burn March 6, 2024
Changing tech, changing threats, and changing consequences. 2024 will be a busy year for security professionals. Get a preview of our top security recommendations for 2024 in this blog and then read our full report.
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