Offline on Vacation
Forrester
I will be offline on vacation seeing what life was like before cell phones. Will not be posting again until CTIA in Los Angeles.
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Blog
Omnichannel Ad Platforms: The Future Beyond DSPs
Nikhil Lai
13 hours ago
The market for omnichannel demand-side platforms (DSPs) has reached its limit. Pioneers like The Trade Desk and its erstwhile rivals — including the likes of MediaMath, Rocket Fuel, TubeMogul, Turn, and Xandr — grew by accelerating cross-channel media planning, buying, and optimization. Now, DSPs’ core capabilities are very mature and highly automatable. Vendors focused primarily […]
Blog
Beware The Magical Two-Person, $1 Billion AI-Driven Startup
J.P. Gownder
19 hours ago
In early 2024, OpenAI CEO Sam Altman predicted there would be a “one-person billion-dollar company, which would’ve been unimaginable without AI, and now it will happen.” Several media outlets recently concluded that the prediction came true (albeit with two employees). But the story looks less promising upon deeper inspection. Retain Healthy Skepticism When Faced With […]