RIP Bill Buckley
Forrester
As rat-faced, conservative, WASP Yalies go (is that a redundancy?) he was a very funny and thoughtful one. I’ll miss him.
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Secure AI Agents Before You Scale
Scaling AI agents shouldn’t mean scaling exposure. Download Forrester’s AEGIS playbook to set guardrails on intent, authority, and access so that adoption stays accountable, auditable, and defensible.
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Marketing Matters More To Growth Momentum Than Ever
Matthew Selheimer
July 9, 2026
Growth momentum is one of the most sought-after objectives in business. When it builds, buying groups move with greater confidence, internal teams align almost effortlessly around common priorities, and individual successes compound into larger business outcomes. Many B2B organizations undervalue one of the strongest contributors to growth momentum: marketing. Marketing doesn’t build momentum by simply […]
Blog
Budget Planning 2027: B2B Marketing Leaders Must Prioritize Focus For Resilience
Mark Ogne
July 9, 2026
B2B marketing leaders entering the 2027 planning cycle must rethink traditional budget planning and shift toward focused, outcome-driven investment strategies. In an era of AI-driven disruption and market volatility, success will depend on where organizations concentrate spend, divest low-impact initiatives, and invest in resilience-building capabilities.