Der chief Google lurves der mobile. More than video or social media, apparently. I’m not so sure about this:

    FAZ: What about video and display advertising?

    Eric Schmidt: A lot of opportunities are in video and display. But there are things where you can do ads on, but some things you can’t. Sometimes it works, sometimes it doesn’t. Mobile works all the time.

    FAZ: Can mobile business be larger than the PC-Web?

    Eric Schmidt: Yes, mobile will be a larger business than the PC-Web. But it will take a few years.

I totally agree with this, however:

    Eric Schmidt: It is obvious that people spend a lot of time in social networks. I believe there will be some new advertising products, that will work, but I don’t think they are invented yet. We and others are working on social advertising products.