2026 Predictions For CX, Digital, And B2C Marketing Leaders
AI lawsuits, offline brand surges, and CX shakeups — Forrester’s 2026 Predictions guide reveals what’s next and how to stay ahead. Get six bold predictions to lead with trust, relevance, and real impact.
B2C CMOs will be put to the test in a coming year that will be even more volatile than the current one. Adaptability and precision will be critical to success.
In the rush to adopt AI, many marketing leaders assign resources on the fly, without a formal structure or accountability. This “just in time” approach may feel agile — but it creates silos, duplicates effort, and introduces governance risks.