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There is no single green or sustainable consumer. Values and attitudes vary greatly within the same age group or across different countries. Learn about Forrester’s recently updated green segmentation for 2025 in this preview of a new report.
Blog
European B2B marketers are charting their course through a multifaceted and shifting terrain. Confronted with fluctuating economic climates, inefficiencies in processes, data management hurdles, and recruitment challenges, these decision-makers are tasked with driving customer-obsessed growth through enhanced efficiency and a strong emphasis on innovation to stay ahead in the game. Delving into insights from Forrester’s […]