Even if I didn’t do research for a living, I’d be very excited about Zeotrope, a joint venture between the University of Washington and Adobe. Scrolling through Web content as it changes over time is cool. Scrolling simultaneously through multiple kinds of content–like, say, the consumer confidence index, unemployment, and gasoline prices–is incredibly cool.
It’s not too early to remind ourselves of the risk of jumping to conclusions when using a tool like Zeotrope. The usual warnings about spurious relationships and logical fallacies still apply. Still, what a potentially useful tool, if used for good.