I'm in Geneva at Procter & Gamble's European Digital Night.  We're raising money for UNICEF using all the digital and social media, friends, families and connections possible.  A fantastic way to understand the power of digital…in real time and in real life. 

Hence this post.  Competition is fierce and my team really wants to win.  It's all for a bit of fun and great cause:  Tetanus vaccinations.  Every 3 minutes, a newborn dies from tetanus, a sad fact that's completely avoidable.  Each of the four teams is trying to raise £25K in three hours to save tens of thousands of children. 

Apparently the donation site is a bit jammed – too many donations.  But don't let that stop you.  Support digital, support UNICEF.  Please donate!


Thanks and I'll let you know how it all turns out.