I'm in Geneva at Procter & Gamble's European Digital Night. We're raising money for UNICEF using all the digital and social media, friends, families and connections possible. A fantastic way to understand the power of digital…in real time and in real life.
Hence this post. Competition is fierce and my team really wants to win. It's all for a bit of fun and great cause: Tetanus vaccinations. Every 3 minutes, a newborn dies from tetanus, a sad fact that's completely avoidable. Each of the four teams is trying to raise £25K in three hours to save tens of thousands of children.
Apparently the donation site is a bit jammed – too many donations. But don't let that stop you. Support digital, support UNICEF. Please donate!
Thanks and I'll let you know how it all turns out.