Sanny Mok

Senior Consultant

Author Insights


The B2B Content Guide: Tech Buyers Need Relevant Vendor Content Pre- And Post-Sales

Sanny Mok September 8, 2022
Keeping up with buyer needs and content creation has been increasingly challenging for many marketers and sales organizations. Our research tells us that creating B2B content to serve changing tech buyers throughout their purchase journeys is a top challenge for marketers.[1] This challenge also impacts sales teams that struggle to connect offerings to buyer needs […]