accessibility
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Adobe MAX 2020 Takeaways: Creative Systems, AI+Design, And Accessibility
This year’s Adobe MAX Creativity Conference keynote hit consistent themes that Adobe has focused on for years, such as creativity for all, accelerating creation, enabling collaboration, and elevating skills. That’s not an indictment; it’s a sign the company has a clear strategy for its creativity offerings and is sticking to it. Adobe Creative Cloud has posted impressive results during the pandemic, […]
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Still Considering Mobile Experience As A Reduced Web Experience? Wake Up!
As we're reviewing mobile banking apps for our upcoming European Digital Experience Review™ research, there's a noticeable gap between leaders and laggards on both user experience and functionalities offered in-app. The main reason that keeps laggards behind resides in their mobile experience strategy — or, rather, the lack of it.
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Get Accessibility Right: Recruit People With Disabilities Into The Design Process
When I speak with companies that are new to digital accessibility, they almost always start the conversation with some version of this question: “What do we need to do to comply with accessibility standards so we don’t get sued?” They’re right to ask, because web accessibility lawsuits are proliferating — there were over 2,000 in […]
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Countdown To Showdown: Domino’s Supreme Error And Why Businesses Should Do The Opposite
When you hear “Domino’s” and “supreme” in the same sentence, you could be forgiven for thinking we’re talking about the “Supreme” on its menu — a pizza loaded with pepperoni, bacon, beef, sausage, mushroom, pineapple, and onion. But no, I’m talking about a bad business decision — which any company with a website or app […]
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Bake Your Values Into Your Design System — Takeaways From Clarity 2019
Having a design system is now table stakes for companies that want to scale design; drive a consistent, seamless customer experience; manage design debt and technical debt; and free up designer time to solve new challenges — not reinvent the wheel. But can a design system also ensure that the experiences you create are inclusive? […]
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CX SF 2019: Are You Designing For Everyone In Your Target Market?
When we design for the “average” person, we design for no one. One of my favorite books, The End of Average, opens with the story of how, during World War II, the US Air Force faced a high death rate — pilots were unable to control their planes, which led to crashes, often fatal. The […]
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The Inclusive Design Imperative: Win And Retain More Customers
Inclusive design is good for business. I lay out the reasons why in my latest report, “The Inclusive Design Imperative: Win And Retain More Customers,” and explain how you can establish the foundation for it to take hold. Once you raise awareness of inclusive design and spark the desire in employees to do better, it’s […]
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What XD Pros Can Learn From Diversity And Inclusion Leaders: Highlights From The From Day One Conference In San Francisco
Does your company have a diversity and inclusion (D&I) program? There’s a good chance you do — D&I is currently having its moment in the spotlight. But the D&I conversation at many organizations neglects a crucial element: a process for how the company will actually fulfill its commitment to D&I in the experiences it designs […]
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Accessible Pizza And Other Highlights From CSUN 2019
Accessible digital design is more possible and more relevant than ever. Find out how it can widen your customer base while making life easier for people with disabilities.
Blog
The Billion-Customer Digital Accessibility Opportunity
There’s a vast population that many companies can’t reach because they design experiences without accessibility in mind — it’s large and growing by the minute. And these potential customers have money to spend: Over 1 billion people worldwide have a disability, and they have over $1.2 trillion in annual disposable income. That number balloons to […]