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Strengthen Core CX Competencies With Your 2025 Customer Experience Budget

Download our 2025 Budget Planning Guide for customer experience leaders.

 

Customer experience (CX) leaders looking to reverse past declines and gain more CX competency face a myriad of challenges, not the least of which are inflation, employee burnout, AI impact, and persistent financial stress.

Yet cautious optimism persists, with as many as 40% of CX leaders planning to increase their overall CX investments above inflation in the next 12 months. So how can you optimize your budget spending to improve CX capabilities and outcomes?

Budget Planning Guide 2025: Customer Experience

Download Forrester’s 2025 Budget Planning Guide for CX leaders. It’s filled with data-driven guidance on where to allocate 2025 CX budget, with benchmarks and guidance on how and where to increase your investments in technology and CX-led initiatives.

Download your 2025 Budget Planning Guide to:

  • Explore CX budget shifts for technology, initiatives, data, personnel, and services.
  • Target opportunities to adjust spending on journey mapping, emerging technology, AI-powered tools, and data storytelling.
  • Optimize experience delivery through strategic investment in service providers.

 

What’s inside? 2025 budget planning insights on:

  • Why companies are investing in overhauling CX capabilities
  • Where to cut spending on activities that lack strategic alignment
  • How to experiment with emerging tech and future capability

 

Thank you!

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