How TXOne Networks Zeroed In On The Right Message

For TXOne Networks, a young Zero Trust solutions provider, aligning product messaging across the company was critical for building a strong and credible market presence. In this video, Dan Cartmill, TXOne’s Senior Director of Global Product Marketing, describes how working with Forrester helped his team craft go-to-market messaging that’s not only unified, but also uniquely rooted in the needs and challenges of its prospects. By providing the team with direct access to the types of professionals that TXOne serves, Forrester helped equip the young company with an inside-out perspective that’s resonating.