If you’re not receiving enough funding and support for your CX initiatives, it might be because you haven’t made a convincing CX business case. Only 22% of global CX decision-makers make a business case for every project and initiative. Just over one-third create a business case for major initiatives, and slightly fewer than a quarter create a business case timed for budget season.
A well-crafted CX business case can help you gain buy-in, prioritize initiatives, and provide a framework for monitoring and evaluating CX success.
Watch an on-demand webinar to learn how to use Forrester’s CX Business Case On A Page template to structure and manage a persuasive case to gain support for your CX initiatives — complete with a template walkthrough.
You’ll learn the pre–work necessary for using the CX Business Case On A Page template, including tips and tricks for driving governance and securing buy-in and funding.
Watch the webinar so you can learn:
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- Why CX business cases matter and what makes them so tricky.
- How to get the most out of a CX business case template.
- Ways to get funding and buy-in with your business case.
What’s in it for you?
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- A walkthrough of Forrester’s CX Business Case On A Page template
- Real-world examples of ways to adapt the template to different situations
- Analyst Q&A to hear top questions from your peers and get your questions answered on-demand.
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A poorly crafted CX business case can put priorities and funding at risk. Register for this webinar for the guidance you need to create a business case to showcase CX ROI.
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On-Demand: Simple Tool, Big Impact: Winning Support For CX Initiatives
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