Maxie Schmidt

VP, Principal Analyst

Forrester Bio

Author Insights

Blog

CX Isn’t A “Project”: Lessons from Forrester’s 2024 Customer Obsession Awards EMEA

Maxie Schmidt 5 days ago
Projects end, but placing customers at the center of your business' strategy, operations, and leadership requires continuous commitment. The winners of this year's Customer Obsession Awards for EMEA provide some valuable takeaways.
Blog

Fujitsu’s CX Transformation: A Blueprint For B2B Success

Maxie Schmidt November 1, 2024
A few years ago, global B2B technology and services company Fujitsu’s European division decided it was time to double down on CX as a strategic imperative. Learn how Fujitsu did it and what the results were in this post.
Blog

Slash The Hidden Costs Of Your Customer Surveys

Maxie Schmidt October 9, 2024
Nearly all CX measurement and VoC efforts use customer surveys. But your surveys are costlier than you think. Obvious costs include the budget for a tech vendor you use to send and analyze surveys or incentives for customers.
Blog

2024 NPS Rankings For 60 European Banks

Maxie Schmidt September 20, 2024
Forrester just published The European Banking Net Promoter Rankings, 2024, with a Net Promoter Score℠ (NPS) for 60 banks across France, Germany, Italy, the Netherlands, Poland, Spain, Sweden, and the UK. We collected the scores by asking 18,058 European banking consumers in our annual Customer Experience Benchmark Survey about their likelihood to recommend brands they […]
Blog

Improving CX Can Drive More Than One Billion Dollars In Revenue (2023)

Maxie Schmidt September 20, 2024
Improving CX can have enormous financial upside. Learn how to capture it for your organization.
Blog

Schneider Electric: Driving Stakeholder Value Via APIs

David Mooter August 12, 2024
Learn how Schneider Electric using APIs to facilitate value creation across its customer value network.
Blog

Vermeiden Sie Missverständnisse bei der Customer Journey

Joana de Quintanilha 28 Juli 2024
Erfahren Sie, warum die Vermengung von Customer Journeys mit Lebenszyklen, Prozessen oder Kampagnen Ihr Unternehmen daran hindert, die Kundenperspektive zu verstehen, die Erfahrungen Ihrer Kunden verschlechtert und den Erfolg Ihres Unternehmens untergräbt.
Blog

Viele Umfragen, wenig Wirkung: Forrester-Umfrage 2023 „State of VoC & CX Measurement“

Colleen Fazio 25 Juli 2024
Die Ergebnisse der Forrester-Umfrage „2023 State of VoC and CX Measurement Practices“ liegen vor. Sie zeigen einige anhaltende Trends - und einige interessante Verschiebungen.
Blog

NPS Q&A Part 2: Financial Linkage, Targets, And Benchmarking

Maxie Schmidt July 25, 2024
How do companies tie Net Promoter Score to financial success, and should you benchmark NPS? Find answers to these questions and others in the second blog of a two-part series.
Blog

NPS Q&A Part 1: Controversy, Fit, And Alternatives

Maxie Schmidt July 25, 2024
If your organization uses Net Promoter Score as a CX KPI, how can you put it to best use? Find answers in the first of a two-part blog series.
Blog

Many Surveys, Small Impact: Forrester’s 2023 State Of VoC And CX Measurement Practices Survey

Colleen Fazio March 13, 2024
Forrester’s 2023 State Of VoC And CX Measurement Practices Survey results are in. They reveal some continued trends — and some interesting shifts.
Blog

Don’t Let Customer Journeys Be Misunderstood

Joana de Quintanilha March 7, 2024
Learn why conflating customer journeys with lifecycles, processes, or campaigns prevents your organization from understanding the customer perspective, degrades your customers’ experiences, and erodes your organization’s success.
Blog

Highlights aus dem deutschen Banken CX Index 2023 – Wie können deutsche Bankenmarken durch die Qualität ihrer Kundenerfahrungen Loyalität gewinnen?

Maxie Schmidt November 6, 2023
Dieser Blog wurde von Hannah Jachim verfasst.  Führende Unternehmen im Bereich Kundenerfahrung (CX) steigern ihren Umsatz schneller als Nachzügler, senken Kosten, verringern das Risiko und können mehr für ihre Produkte verlangen. Jedes Jahr misst der CX-Index von Forrester, wie gut eine Marke Kundenerlebnisse bietet, die Kundenloyalität schaffen und erhalten. Dieses Jahr hat Forrester 2.451 Bankkunden […]
Blog

Highlights From The Germany Banking CX Index Rankings, 2023 — How German Banking Brands Can Earn Loyalty With The Quality Of Their Customer Experiences

Maxie Schmidt November 6, 2023
[This blog was cowritten by Hannah Jachim.] Providing a good customer experience (CX) has a positive influence on customer retention, boosts cross-sell and upsell potential, lowers the cost to serve existing customers, and brings in new customers. Forrester’s Customer Experience Index (CX Index™) measures how well a brand delivers customer experiences that create and sustain […]
Blog

Want Answers To Key VoC And Metrics Questions? Help The CX Community Get Answers!

Maxie Schmidt November 3, 2023
You Have Burning Voice Of Customer And CX Metrics Questions You ask us questions such as: How mature are VoC and CX measurement programs in my and other industries? Which feedback sources do others use in their VoC programs, and how valuable are they? Which CX metrics do other organizations measure? Is NPS on the […]
Blog

Do You Understand GenAI? You Need To, Especially If You’re A CX Leader

David Truog October 3, 2023
Do you understand generative AI? Forrester’s data shows that 54% of AI decision-makers believe their organization’s executive team is “very familiar” with it — but we’ve observed widespread misunderstandings among execs of what it is, how it works behind the curtain, and what it can do. So last week we published a new, FAQ-style report […]
Blog

How To Scale CX Measurement Across A Complex Organization

Maxie Schmidt October 3, 2023
Does your organization span regions, lines of business, and brands? That makes scaling a customer experience (CX) measurement program more challenging; you need to balance consistency and oversight with adaptation and localization.   Find Answers To Crucial Questions In Our New Research The new report, How To Scale CX Measurement Across A Complex Organization, answers […]
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You Can’t Deliver Value To Customers: Key Lessons For Tech Leaders

Maxie Schmidt August 21, 2023
Tech executives who want to center their strategies on customer value must start by acknowledging that their organization cannot “deliver” value to customers. No one can — that’s not how value works. Join us at Technology & Innovation EMEA this October to learn about technology's role in driving the customer-obsessed growth engine.
Blog

The Customer Is “Neo,” Not You

Maxie Schmidt June 7, 2023
You need to deliver value to customers. Right? Wrong! Believing that your firm “delivers” value makes you the Hero. This is just like Neo in “The Matrix,” which tells a classic hero story of Thomas “Neo” Anderson, who is on a quest to free humanity from the Matrix. Trinity is his co-star. Morpheus, Agent Smith, […]
Blog

How To Prioritize Customer Journeys

Maxie Schmidt April 12, 2023
Find recommendations for how to best prioritize journeys, and discover our Customer Journey Prioritization Tool for doing the prioritization work.
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