How do firms create authentic, branded expeirences? In this episode, Principal Analyst Ryan Hart talks about how to remove or at least reduce brand and CX vision dissonance. He highlights the approach firms should take to create CX visions that are authentic, inspiring and mobilizing (AIM).

Episode Guide:

2:02 How do you root your CX vision in your brand strategy?

5:14 Are there any firms that are aiming their CX vision in the right direction?