Marketers and CX professionals are out of touch with today’s business realities. While companies pursue business models that scramble traditional customer lifecycles, marketing and CX functions remain siloed in outdated roles that become ineffective and wasteful. There is a better way forward: CX and marketing can master the new normal by reinventing their relationship with each other. In this episode we’re joined by VP, Principal Analyst Rick Parrish, to discuss five proven strategies for creating the deep and sustained collaboration between CX and marketing that is necessary for success in today’s world.
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