< The CX Cast Home > The CX Cast > 266: Forrester’s Periodic Table Of Insights <iframe/><p class="powerpress_links powerpress_links_mp3" style="margin-bottom: 1px !important;">Podcast (cx-cast): <a href="https://media.blubrry.com/forrester_what_it_means/media.blubrry.com/cx_cast/content.blubrry.com/cx_cast/266_TheCXCast_Brandon_Purcell_Periodic_Table_of_Insights_mixdown.mp3" class="powerpress_link_d" title="Download" rel="nofollow" download="266_TheCXCast_Brandon_Purcell_Periodic_Table_of_Insights_mixdown.mp3">Download</a></p> </div> </div> </div> <header class="post-header-container"> <div class='post-header container'> <div class="row"> <div class="col-lg-4"> <a href="#" class="podcast-play js-podcast-play"> <span class="podcast-play__btn"><span></span></span> <span class="podcast-play__label"> <span class="label-paused">Listen Now</span> <span class="label-time">00:00</span> </span> </a> </div> <div class="col-lg-8 post-header__info"> <h1 class="post-header__title">266: Forrester’s Periodic Table Of Insights</h1> <div class="post-meta"> <time class="post-meta__date"> Aug 19 2021 </time> </div><!-- .post-meta --> <p class="post-header__intro"></p> </div> </div> </div> </header><!-- .post-header-container --> <div class='container post-body-container'> <div class="row post-body"> <div class="col-lg-8 order-lg-2"> <div class="post-content-container row"> <div class="col-lg-2 order-lg-2"> <div class="post-social js-sticky"> <ul class="social-share"> <li><a class='social-share-icon--linkedin' href="https://www.linkedin.com/shareArticle?mini=true&url=https://www.forrester.com/cx-cast/266-forresters-periodic-table-of-insights/?utm_medium=linkedin&utm_source=social-share" target="_blank" aria-label="Share on LinkedIn"></a></li> <li><a class='social-share-icon--twitter' href="https://twitter.com/intent/tweet?text=266: Forrester’s Periodic Table Of Insights&url=https://www.forrester.com/cx-cast/266-forresters-periodic-table-of-insights/?utm_medium=twitter&utm_source=social-share&via=Forrester" target="_blank" aria-label="Share on X"></a></li> <li><a class='social-share-icon--email' href="mailto:?subject=Forrester - 266: Forrester’s Periodic Table Of Insights&body=I thought you'd like to read the following post: https://www.forrester.com/cx-cast/266-forresters-periodic-table-of-insights/?utm_medium=email&utm_source=social-share" aria-label="Share on Email"></a></li> </ul> </div> </div> <div class="col-lg-10 order-lg-1"> <div class="post-content post-body__item"> <p>Customer experience (CX) leaders who would like to become insights driven need to familiarize themselves with the different techniques that analysts and data scientists apply to data. In this episode we’re joined by VP, Principal Analyst Brandon Purcell to discuss Forrester’s periodic table of insights, which highlights 20 of the most common analytical approaches for deriving insights and groups them based on the purpose of the insight. CX leaders can use it to take stock of their current analytical efforts and identify opportunities to combine existing techniques to fill gaps or amplify impact.</p> <p><strong>Click the titles below for more on this topic:</strong></p> <ul> <li><a href="https://www.forrester.com/go?objectid=RES165105">Introducing Forrester’s Periodic Table Of Insights</a></li> </ul> </div> <div class="post-categories__container post-body__item"> <h6 class="post-categories__title post-body__item-title">Categories</h6> <ul class="post-categories"> <li><a href="https://www.forrester.com/blogs/category/podcast/" rel="category tag">podcast</a></li><li><a href="/cx-cast" rel="category tag">The CX Cast</a></li> </ul> </div> </div> </div><!-- /.post-content-container --> </div> <div class="col-lg-4 post-sidebar order-lg-1"> <img width="1400" height="1400" src="https://go.forrester.com/wp-content/uploads/2023/06/cx-cast-logo-1.png" class="attachment-full size-full" alt="" decoding="async" fetchpriority="high" srcset="https://go.forrester.com/wp-content/uploads/2023/06/cx-cast-logo-1.png 1400w, https://go.forrester.com/wp-content/uploads/2023/06/cx-cast-logo-1-300x300.png 300w, https://go.forrester.com/wp-content/uploads/2023/06/cx-cast-logo-1-1024x1024.png 1024w, https://go.forrester.com/wp-content/uploads/2023/06/cx-cast-logo-1-150x150.png 150w, https://go.forrester.com/wp-content/uploads/2023/06/cx-cast-logo-1-768x768.png 768w, https://go.forrester.com/wp-content/uploads/2023/06/cx-cast-logo-1-480x480.png 480w" sizes="(max-width: 1400px) 100vw, 1400px" /> <div class="podcast-sub-links"> <a class="podcast-sub-link podcast-sub-link--apple" href="https://podcasts.apple.com/us/podcast/the-cx-cast/id971915289" target="_blank" rel="noopener noreferrer"> <img src="https://go.forrester.com/wp-content/themes/forrester/assets/static/podcast_apple.jpg" alt="Apple Podcasts badge"> </a> <a class="podcast-sub-link podcast-sub-link--ihr" href="https://www.iheart.com/podcast/1010-forresters-cx-cast-28665045/" target="_blank" rel="noopener noreferrer"> <img src="https://go.forrester.com/wp-content/themes/forrester/assets/static/podcast_ihr.jpg" alt="iHeart Radio badge"> </a> <a class="podcast-sub-link podcast-sub-link--spotify" href="https://open.spotify.com/show/7CpfsrRdKdCW9MJEkPZO2q" target="_blank" rel="noopener noreferrer"> <img src="https://go.forrester.com/wp-content/themes/forrester/assets/static/podcast_spotify.jpg" alt="Spotify badge"> </a> <a class="podcast-sub-link podcast-sub-link--tunein" href="https://tunein.com/podcasts/Business--Economics-Podcasts/Ask-A-Sales-Leader-A-Forrester-Podcast-p1616590/" target="_blank" rel="noopener noreferrer"> <img src="https://go.forrester.com/wp-content/themes/forrester/assets/static/podcast_tunein.jpg" alt="TuneIn badge"> </a> </div> <div class="post-sidebar__item"> </div> </div><!-- .post-sidebar --> </div><!-- .post-body --> <div class="row post-related-articles"> <div class="col-md post-block"> <div class="post-block__subheading">Podcast</div> <h2 class="post-block__title insight__title"> <a href="https://www.forrester.com/cx-cast/372-are-your-personas-hit-or-miss/"> 372: Are Your Personas Hit Or Miss? </a> </h2> <div class="post-block__meta"> <span class="post-block__author"> <a href="/cx-cast">The CX Cast</a> </span> <span class="post-block__date"> 3 days ago </span> </div> <div class="post-block__excerpt"> Personas are a foundational, seemingly simple tool—yet they’re deceptively challenging. That’s the premise of the latest research by Audrey Chee-Read and Gina Bhawalkar, which includes best practice reports and persona builder tools. They offer examples of effective and ineffective personas to increase the ROI of your efforts. </div> <div class="forr-ctas"> <div class="forr-ctas__row"> <a class='forr-cta -tertiary insight__cta' href="https://www.forrester.com/cx-cast/372-are-your-personas-hit-or-miss/"> <span> Listen Now </span> </a> </div> </div> </div><div class="col-md post-block"> <div class="post-block__subheading">Podcast</div> <h2 class="post-block__title insight__title"> <a href="https://www.forrester.com/cx-cast/371-behaviors-are-the-building-blocks-of-customer-focused-culture/"> 371: Behaviors Are The Building Blocks Of Customer-Focused Culture </a> </h2> <div class="post-block__meta"> <span class="post-block__author"> <a href="/cx-cast">The CX Cast</a> </span> <span class="post-block__date"> September 10, 2024 </span> </div> <div class="post-block__excerpt"> Culture change is necessary for an organization to be more customer obsessed and deliver better customer experiences. That culture change requires specifying the customer-focused behaviors that lead to customer loyalty. CX Cast co-host Angelina describes the process to determine and assess your organization’s ideal behaviors and drive adoption of targeted behavior change to align with customer and business priorities. </div> <div class="forr-ctas"> <div class="forr-ctas__row"> <a class='forr-cta -tertiary insight__cta' href="https://www.forrester.com/cx-cast/371-behaviors-are-the-building-blocks-of-customer-focused-culture/"> <span> Listen Now </span> </a> </div> </div> </div> </div><!-- .post-related-articles --> </div> </article> <!-- Suppress newsletter signup from all FR and DE blog posts --> <section class="page-block page-block--eloqua_form bg-v2-forr-green-primary"> <div class="container eloqua-form"> <div class="row"> <div class="eloqua-form__body col-md-6"> <h2 class="eloqua-form__title">Get The Insights At Work Newsletter</h2> <div class="eloqua-form__body-content body-copy"></div> </div> <div class="eloqua-form__form col-md-6 js-eloqua-form"> <form method="post" name="LEAD3.0Wordpress" 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"New Jersey" }, { "Value": "NM", "Display": "New Mexico" }, { "Value": "NY", "Display": "New York" }, { "Value": "NC", "Display": "North Carolina" }, { "Value": "ND", "Display": "North Dakota" }, { "Value": "OH", "Display": "Ohio" }, { "Value": "OK", "Display": "Oklahoma" }, { "Value": "OR", "Display": "Oregon" }, { "Value": "PA", "Display": "Pennsylvania" }, { "Value": "RI", "Display": "Rhode Island" }, { "Value": "SC", "Display": "South Carolina" }, { "Value": "SD", "Display": "South Dakota" }, { "Value": "TN", "Display": "Tennessee" }, { "Value": "TX", "Display": "Texas" }, { "Value": "UT", "Display": "Utah" }, { "Value": "VT", "Display": "Vermont" }, { "Value": "VA", "Display": "Virginia" }, { "Value": "WA", "Display": "Washington" }, { "Value": "WV", "Display": "West Virginia" }, { "Value": "WI", "Display": "Wisconsin" }, { "Value": "WY", "Display": "Wyoming" }, { "Value": "AS", "Display": "American Samoa" }, { "Value": "GU", "Display": "Guam Gu" }, { "Value": "MP", "Display": "Northern Mariana Islands" }, { "Value": "PR", "Display": "Puerto Rico" }, { "Value": "VI", "Display": "Virgin Islands" }, { "Value": "AE", "Display": "Armed Forces Africa" }, { "Value": "AA", "Display": "Armed Forces Americas" }, { "Value": "AE", "Display": "Armed Forces Canada" }, { "Value": "AE", "Display": "Armed Forces Europe" }, { "Value": "AE", "Display": "Armed Forces Middle East" }, { "Value": "AP", "Display": "Armed Forces Pacific" }] }; var countriesConverterValues = [{ "Value": "", "Display": "Country" }, { "Value": "US", "Display": "United States" }, { "Value": "AF", "Display": "Afghanistan" }, { "Value": "AX", "Display": "Åland Islands" }, { "Value": "AL", "Display": "Albania" }, { "Value": "DZ", "Display": "Algeria" }, { "Value": "AS", "Display": "American Samoa" }, { "Value": "AD", "Display": "Andorra" }, { "Value": "AO", "Display": "Angola" }, { "Value": "AI", "Display": "Anguilla" }, { "Value": "AQ", "Display": "Antarctica" }, { "Value": "AG", "Display": "Antigua and Barbuda" }, { "Value": "AR", "Display": "Argentina" }, { "Value": "AM", "Display": "Armenia" }, { "Value": "AW", "Display": "Aruba" }, { "Value": "AU", "Display": "Australia" }, { "Value": "AT", "Display": "Austria" }, { "Value": "AZ", "Display": "Azerbaijan" }, { "Value": "BS", "Display": "Bahamas" }, { "Value": "BH", "Display": "Bahrain" }, { "Value": "BD", "Display": "Bangladesh" }, { "Value": "BB", "Display": "Barbados" }, { "Value": "BY", "Display": "Belarus" }, { "Value": "BE", "Display": "Belgium" }, { "Value": "BZ", "Display": "Belize" }, { "Value": "BJ", "Display": "Benin" }, { "Value": "BM", "Display": "Bermuda" }, { "Value": "BT", "Display": "Bhutan" }, { "Value": "BO", "Display": "Bolivia, Plurinational State of" }, { "Value": "BQ", "Display": "Bonaire, Sint Eustatius and Saba" }, { "Value": "BA", "Display": "Bosnia and Herzegovina" }, { "Value": "BW", "Display": "Botswana" }, { "Value": "BV", "Display": "Bouvet Island" }, { "Value": "BR", "Display": "Brazil" }, { "Value": "IO", "Display": "British Indian Ocean Territory" }, { "Value": "BN", "Display": "Brunei Darussalam" }, { "Value": "BG", "Display": "Bulgaria" }, { "Value": "BF", "Display": "Burkina Faso" }, { "Value": "BI", "Display": "Burundi" }, { "Value": "KH", "Display": "Cambodia" }, { "Value": "CM", "Display": "Cameroon" }, { "Value": "CA", "Display": "Canada" }, { "Value": "CV", "Display": "Cape Verde" }, { "Value": "KY", "Display": "Cayman Islands" }, { "Value": "CF", "Display": "Central African Republic" }, { "Value": "TD", "Display": "Chad" }, { "Value": "CL", "Display": "Chile" }, { "Value": "CN", "Display": "China" }, { "Value": "CX", "Display": "Christmas Island" }, { "Value": "CC", "Display": "Cocos (Keeling) Islands" }, { "Value": "CO", "Display": "Colombia" }, { "Value": "KM", "Display": "Comoros" }, { "Value": "CG", "Display": "Congo" }, { "Value": "CD", "Display": "Congo, the Democratic Republic of the" }, { "Value": "CK", "Display": "Cook Islands" }, { "Value": "CR", "Display": "Costa Rica" }, { "Value": "CI", "Display": "Côte d'Ivoire" }, { "Value": "HR", "Display": "Croatia" }, { "Value": "CU", "Display": "Cuba" }, { "Value": "CW", "Display": "Curaçao" }, { "Value": "CY", "Display": "Cyprus" }, { "Value": "CZ", "Display": "Czech Republic" }, { "Value": "DK", "Display": "Denmark" }, { "Value": "DJ", "Display": "Djibouti" }, { "Value": "DM", "Display": "Dominica" }, { "Value": "DO", "Display": "Dominican Republic" }, { "Value": "EC", "Display": "Ecuador" }, { "Value": "EG", "Display": "Egypt" }, { "Value": "SV", "Display": "El Salvador" }, { "Value": "GQ", "Display": "Equatorial Guinea" }, { "Value": "ER", "Display": "Eritrea" }, { "Value": "EE", "Display": "Estonia" }, { "Value": "ET", "Display": "Ethiopia" }, { "Value": "FK", "Display": "Falkland Islands" }, { "Value": "FO", "Display": "Faroe Islands" }, { "Value": "FJ", "Display": "Fiji" }, { "Value": "FI", "Display": "Finland" }, { "Value": "FR", "Display": "France" }, { "Value": "GF", "Display": "French Guiana" }, { "Value": "PF", "Display": "French Polynesia" }, { "Value": "TF", "Display": "French Southern Territories" }, { "Value": "GA", "Display": "Gabon" }, { "Value": "GM", "Display": "Gambia" }, { "Value": "GE", "Display": "Georgia" }, { "Value": "DE", "Display": "Germany" }, { "Value": "GH", "Display": "Ghana" }, { "Value": "GI", "Display": "Gibraltar" }, { "Value": "GR", "Display": "Greece" }, { "Value": "GL", "Display": "Greenland" }, { "Value": "GD", "Display": "Grenada" }, { "Value": "GP", "Display": "Guadeloupe" }, { "Value": "GU", "Display": "Guam" }, { "Value": "GT", "Display": "Guatemala" }, { "Value": "GG", "Display": "Guernsey" }, { "Value": "GN", "Display": "Guinea" }, { "Value": "GW", "Display": "Guinea-Bissau" }, { "Value": "GY", "Display": "Guyana" }, { "Value": "HT", "Display": "Haiti" }, { "Value": "HM", "Display": "Heard Island and McDonald Islands" }, { "Value": "VA", "Display": "Vatican City" }, { "Value": "HN", "Display": "Honduras" }, { "Value": "HK", "Display": "Hong Kong" }, { "Value": "HU", "Display": "Hungary" }, { "Value": "IS", "Display": "Iceland" }, { "Value": "IN", "Display": "India" }, { "Value": "ID", "Display": "Indonesia" }, { "Value": "IR", "Display": "Iran, Islamic Republic of" }, { "Value": "IQ", "Display": "Iraq" }, { "Value": "IE", "Display": "Ireland" }, { "Value": "IM", "Display": "Isle of Man" }, { "Value": "IL", "Display": "Israel" }, { "Value": "IT", "Display": "Italy" }, { "Value": "JM", "Display": "Jamaica" }, { "Value": "JP", "Display": "Japan" }, { "Value": "JE", "Display": "Jersey" }, { "Value": "JO", "Display": "Jordan" }, { "Value": "KZ", "Display": "Kazakhstan" }, { "Value": "KE", "Display": "Kenya" }, { "Value": "KI", "Display": "Kiribati" }, { "Value": "KP", "Display": "Korea, Democratic People's Republic of" }, { "Value": "KR", "Display": "Korea, Republic of" }, { "Value": "KW", "Display": "Kuwait" }, { "Value": "KG", "Display": "Kyrgyzstan" }, { "Value": "LA", "Display": "Lao People's Democratic Republic" }, { "Value": "LV", "Display": "Latvia" }, { "Value": "LB", "Display": "Lebanon" }, { "Value": "LS", "Display": "Lesotho" }, { "Value": "LR", "Display": "Liberia" }, { "Value": "LY", "Display": "Libya" }, { "Value": "LI", "Display": "Liechtenstein" }, { "Value": "LT", "Display": "Lithuania" }, { "Value": "LU", "Display": "Luxembourg" }, { "Value": "MO", "Display": "Macao" }, { "Value": "MK", "Display": "Macedonia, the former Yugoslav Republic of" }, { "Value": "MG", "Display": "Madagascar" }, { "Value": "MW", "Display": "Malawi" }, { "Value": "MY", "Display": "Malaysia" }, { "Value": "MV", "Display": "Maldives" }, { "Value": "ML", "Display": "Mali" }, { "Value": "MT", "Display": "Malta" }, { "Value": "MH", "Display": "Marshall Islands" }, { "Value": "MQ", "Display": "Martinique" }, { "Value": "MR", "Display": "Mauritania" }, { "Value": "MU", "Display": "Mauritius" }, { "Value": "YT", "Display": "Mayotte" }, { "Value": "MX", "Display": "Mexico" }, { "Value": "FM", "Display": "Micronesia, Federated States of" }, { "Value": "MD", "Display": "Moldova, Republic of" }, { "Value": "MC", "Display": "Monaco" }, { "Value": "MN", "Display": "Mongolia" }, { "Value": "ME", "Display": "Montenegro" }, { "Value": "MS", "Display": "Montserrat" }, { "Value": "MA", "Display": "Morocco" }, { "Value": "MZ", "Display": "Mozambique" }, { "Value": "MM", "Display": "Myanmar" }, { "Value": "NA", "Display": "Namibia" }, { "Value": "NR", "Display": "Nauru" }, { "Value": "NP", "Display": "Nepal" }, { "Value": "NL", "Display": "Netherlands" }, { "Value": "NC", "Display": "New Caledonia" }, { "Value": "NZ", "Display": "New Zealand" }, { "Value": "NI", "Display": "Nicaragua" }, { "Value": "NE", "Display": "Niger" }, { "Value": "NG", "Display": "Nigeria" }, { "Value": "NU", "Display": "Niue" }, { "Value": "NF", "Display": "Norfolk Island" }, { "Value": "MP", "Display": "Northern Mariana Islands" }, { "Value": "NO", "Display": "Norway" }, { "Value": "OM", "Display": "Oman" }, { "Value": "PK", "Display": "Pakistan" }, { "Value": "PW", "Display": "Palau" }, { "Value": "PS", "Display": "Palestinian Territory, Occupied" }, { "Value": "PA", "Display": "Panama" }, { "Value": "PG", "Display": "Papua New Guinea" }, { "Value": "PY", "Display": "Paraguay" }, { "Value": "PE", "Display": "Peru" }, { "Value": "PH", "Display": "Philippines" }, { "Value": "PN", "Display": "Pitcairn" }, { "Value": "PL", "Display": "Poland" }, { "Value": "PT", "Display": "Portugal" }, { "Value": "PR", "Display": "Puerto Rico" }, { "Value": "QA", "Display": "Qatar" }, { "Value": "RE", "Display": "Réunion" }, { "Value": "RO", "Display": "Romania" }, { "Value": "RU", "Display": "Russian Federation" }, { "Value": "RW", "Display": "Rwanda" }, { "Value": "BL", "Display": "Saint Barthélemy" }, { "Value": "SH", "Display": "Saint Helena, Ascension and Tristan da Cunha" }, { "Value": "KN", "Display": "Saint Kitts and Nevis" }, { "Value": "LC", "Display": "Saint Lucia" }, { "Value": "MF", "Display": "Saint Martin" }, { "Value": "PM", "Display": "Saint Pierre and Miquelon" }, { "Value": "VC", "Display": "Saint Vincent and the Grenadines" }, { "Value": "WS", "Display": "Samoa" }, { "Value": "SM", "Display": "San Marino" }, { "Value": "ST", "Display": "Sao Tome and Principe" }, { "Value": "SA", "Display": "Saudi Arabia" }, { "Value": "SN", "Display": "Senegal" }, { "Value": "RS", "Display": "Serbia" }, { "Value": "SC", "Display": "Seychelles" }, { "Value": "SL", "Display": "Sierra Leone" }, { "Value": "SG", "Display": "Singapore" }, { "Value": "SX", "Display": "Sint Maarten (Dutch part)" }, { "Value": "SK", "Display": "Slovakia" }, { "Value": "SI", "Display": "Slovenia" }, { "Value": "SB", "Display": "Solomon Islands" }, { "Value": "SO", "Display": "Somalia" }, { "Value": "ZA", "Display": "South Africa" }, { "Value": "GS", "Display": "South Georgia and the South Sandwich Islands" }, { "Value": "SS", "Display": "South Sudan" }, { "Value": "ES", "Display": "Spain" }, { "Value": "LK", "Display": "Sri Lanka" }, { "Value": "SD", "Display": "Sudan" }, { "Value": "SR", "Display": "Suriname" }, { "Value": "SJ", "Display": "Svalbard and Jan Mayen" }, { "Value": "SZ", "Display": "Swaziland" }, { "Value": "SE", "Display": "Sweden" }, { "Value": "CH", "Display": "Switzerland" }, { "Value": "SY", "Display": "Syria" }, { "Value": "TW", "Display": "Taiwan" }, { "Value": "TJ", "Display": "Tajikistan" }, { "Value": "TZ", "Display": "Tanzania, United Republic of" }, { "Value": "TH", "Display": "Thailand" }, { "Value": "TL", "Display": "Timor-Leste" }, { "Value": "TG", "Display": "Togo" }, { "Value": "TK", "Display": "Tokelau" }, { "Value": "TO", "Display": "Tonga" }, { "Value": "TT", "Display": "Trinidad and Tobago" }, { "Value": "TN", "Display": "Tunisia" }, { "Value": "TR", "Display": "Turkey" }, { "Value": "TM", "Display": "Turkmenistan" }, { "Value": "TC", "Display": "Turks and Caicos Islands" }, { "Value": "TV", "Display": "Tuvalu" }, { "Value": "UG", "Display": "Uganda" }, { "Value": "UA", "Display": "Ukraine" }, { "Value": "AE", "Display": "United Arab Emirates" }, { "Value": "GB", "Display": "United Kingdom" }, { "Value": "USA", "Display": "United States" }, { "Value": "UM", "Display": "United States Minor Outlying Islands" }, { "Value": "UY", "Display": "Uruguay" }, { "Value": "UZ", "Display": "Uzbekistan" }, { "Value": "VU", "Display": "Vanuatu" }, { "Value": "VE", "Display": "Venezuela" }, { "Value": "VN", "Display": "Vietnam" }, { "Value": "VG", "Display": "Virgin Islands, British" }, { "Value": "VI", "Display": "Virgin Islands, U.S." }, { "Value": "WF", "Display": "Wallis and Futuna" }, { "Value": "EH", "Display": "Western Sahara" }, { "Value": "YE", "Display": "Yemen" }, { "Value": "ZM", "Display": "Zambia" }]; // M1 VIFF country-state data json //json for country and state data - needs to be moved to production server for go live var url = forr.viff_countrydata, //"https://go.forrester.com/wp-content/themes/forrester/assets/vendor/country-state-json.js", //"https://img.en25.com/Web/ForresterSandbox/{6e347a0a-639a-4842-a980-13ebd576bef3}_country-state-json.js", cbFunction = "regionData"; var siczipdataURL = "https://img.en25.com/Web/Forrester/%7B23c79f58-08a9-49f2-a2ec-2e63b7e11d4d%7D_zipsicdata.js" callBackFunction = "zipsicdata"; function getZipSicdata() { // Begin JSON Module Lookup $.ajax({ type: 'GET', url: siczipdataURL, jsonpCallback: callBackFunction, dataType: 'jsonp', contentType: "text/jsonp; charset=utf-8", crossDomain: true, success: function (json) { zipcodeDataLocal = json.zipcodeDatajson; siscodeDataLocal = json.siscodeDatajson; }, error: function (e, xhr, status, error) { // AJAX Error Messaging //alert(e.message); console.log('not OK ' + xhr); console.log('not OK ' + status); console.log('not OK ' + error); } }); } //function to set state picklist. if Json retrival failure, back up state picklist in stateDataLocal variable(above) will be used function setStatepicklist(type) { var dataSource = stateDataLocal; if (jsonSuccess == 1) { dataSource = countryStateData; } switch (type) { case "prepopulation": if (BFScountry == 'USA' || BFScountry == 'US') { $("#stateField").empty(); dataSource.statesUSA.forEach(function (item, i) { $("#stateField").append('<option value="' + item.Value + '">' + item.Display + '</option>'); }); // if there was a stae value returned from WDL put it back into the field if ((cookieMatched) && (BFSstate) && (countryValue == 'US' || countryValue == 'USA')) { $("#stateField").val(BFSstate); } else { $("#stateField").val(''); } } else if (BFScountry == 'CA' || BFScountry == 'CAN') { $("#stateField").empty(); dataSource.statesCA.forEach(function (item, i) { $("#stateField").append('<option value="' + item.Value + '">' + item.Display + '</option>'); }); // if there was a stae value returned from WDL put it back into the field if ((cookieMatched) && (BFSstate) && countryValue == 'CA') { $("#stateField").val(BFSstate); } else { $("#stateField").val(''); } } else if (BFScountry == 'AU' || BFScountry == "AUS") { $("#stateField").empty(); dataSource.statesAUS.forEach(function (item, i) { $("#stateField").append('<option value="' + item.Value + '">' + item.Display + '</option>'); }); // if there was a state value returned from WDL put it back into the field if ((cookieMatched) && (BFSstate) && countryValue == 'AU') { $("#stateField").val(BFSstate); } else { $("#stateField").val(''); } } break; default: if ($('#countryField').val() == 'USA' || $('#countryField').val() == 'US') { $("#stateField").empty(); dataSource.statesUSA.forEach(function (item, i) { $("#stateField").append('<option value="' + item.Value + '">' + item.Display + '</option>'); }); // if there was a stae value returned from WDL put it back into the field if ((cookieMatched) && (BFSstate) && (countryValue == 'US' || countryValue == 'USA')) { $("#stateField").val(BFSstate); } else { $("#stateField").val(''); } } else if ($('#countryField').val() == 'CA') { $("#stateField").empty(); dataSource.statesCA.forEach(function (item, i) { $("#stateField").append('<option value="' + item.Value + '">' + item.Display + '</option>'); }); // if there was a stae value returned from WDL put it back into the field if ((cookieMatched) && (BFSstate) && countryValue == 'CA') { $("#stateField").val(BFSstate); } else { $("#stateField").val(''); } } else if ($('#countryField').val() == 'AU') { $("#stateField").empty(); dataSource.statesAUS.forEach(function (item, i) { $("#stateField").append('<option value="' + item.Value + '">' + item.Display + '</option>'); }); // if there was a state value returned from WDL put it back into the field if ((cookieMatched) && (BFSstate) && countryValue == 'AU') { $("#stateField").val(BFSstate); } else { $("#stateField").val(''); } } } } //function to set country picklist. if Json retrival failure, back up country picklist in html field will remain function setCountryOptions() { if (jsonSuccess == 1) { $("#countryField").empty(); countryStateData.countries.forEach(function (item, i) { $("#countryField").append('<option value="' + item.Value + '">' + item.Display + '</option>'); }); $("#countryField").val(''); $("#countryFieldHidden").val(''); setStatepicklist(); } else { setStatepicklist(); } } //function to retrieve json for country and state data, if failure jsonSuccess variable will = 0 and local data will be used - (stateDataLocal variable for states and the actual picklist in the form for countries. ALERT! countriesConverterValues needs to be updated if any changes are made to Country json) function countryDataJSON() { $.ajax({ type: 'GET', url: url, jsonpCallback: cbFunction, dataType: 'jsonp', contentType: "text/jsonp; charset=utf-8", crossDomain: true, timeout: 500, success: function (json) { countryStateData = json; //console.log("fired!"); jsonSuccess = 1; setCountryOptions(); }, error: function (e, xhr, status, error) { // AJAX Error Messaging // alert(e.message); /* console.log('not OK ' + xhr); console.log('not OK ' + status); console.log('not OK ' + error); */ } }); } //function to convert country values received from WDL to codes if they are returned as full country names - will var newCode = ""; //patch for when full country names are returned from WDL. will search countriesConverterValues and return two letter code to select from picklist. function countryConverter(countryInput) { var foundValue = countriesConverterValues.find(function (obj) { return obj.Display === countryInput; }); if (foundValue) { newCode = foundValue.Value; } else { foundValue = countriesConverterValues.find(function (obj) { return obj.Value === countryInput; }); newCode = foundValue.Value; } countryValue = newCode; BFScountry = newCode; } </script> <!-- SCRIPT FOR:field showing/hiding logic --> <script> //variables to hold WDL results var countryValue = ''; var companyValue = ''; var stateValue = ''; var address1Value = ''; var cityValue = ''; var postalValue = ''; var jobTitle = ''; var businessphone = ''; var industryType = ''; var fieldsExposed = false; var countryStateData = {}; //BFS Variables var firstLookUp = true; var BFScheck = true; var failSafe = true; var BFSemail = ''; var BFSstate = ''; var BFSfName = ''; var BFSlName = ''; var BFSfzip = ''; var BFSphone = ''; var BFSindustry = ''; var BFStitle = ''; var BFScountry = ''; var BFScity = ''; var BFScompany = ''; var BFSaddress = ''; // Cookie email var showHiddenFields = false; var cookieEmail = ''; var cookieMatched = false; var countryMatch = false; var cookieFound = false; //Form Reset var wdlPopulation = false; var dnBPopulation = false; var userPopulation = false; var stateRequired = false; var existingEmail = ""; var existingCountry = ""; var existingCompany = ""; var alreadyEmpty = false; var countryChangeCounter = 0; var emailChangeCounter = 0; var companyChangeCounter = 0; // flag values to indicate if a field has been updated by D&B data var companyAddressDBupdate = false; var zipDBupdate = false; var cityDBupdate = false; var stateDBupdate = false; var companyNameFieldBlur = false; var enableDnB = false; var emailAddressFieldBlur = false; var dnbCounter = 0; $("#emailField").on('change', function (e) { console.log(e.type); if (($(this).val() != "")) { if (e.type == "change") { emailChangeCounter += 1; } if ((emailChangeCounter >= 1) && (countryChangeCounter >= 1) && (companyChangeCounter >= 2)) { //Value changed more than one time after values entered in all 3 keyfields exposeAllFields(); } else { //Enter value for first time emailmatch(); console.log("Trigger emailmatch()"); emailAddressFieldBlur = true; } } }); //on company name field value changed enter D&B data if no value from WDL or field has been previously set by D&B data $("#companyNameField").on('change', function (e) { console.log(e.type); if (e.type == "change") { companyChangeCounter += 1; } if (enableDnB) { setTimeout(function () { //if D&B successully returns data, update fields that dont have any data, or were previously filled with D&B data if (dbCallmade == true) { if (dnbCounter == 0) { //check fields fieldsExposed if (fieldsExposed) { console.log("DnB Values Not returned on time"); dnbCounter += 1; //industryContainer(5); dbCallmade = false; } else { console.log("DnB Population"); if ($('#companyAddressField').val() == '' || companyAddressDBupdate == true) { $('#companyAddressField').val($("input[name=db_companyaddress1]").val()); companyAddressDBupdate = true; } if ($('#zipCodeField').val() == '' || zipDBupdate == true) { $('#zipCodeField').val($("input[name=db_zipcode]").val()); zipDBupdate = true; } if ($('#cityField').val() == '' || cityDBupdate == true) { $('#cityField').val($("input[name=db_city]").val()); cityDBupdate = true; } if (($('#stateField').val() == '' || $('#stateField').val() == null) || stateDBupdate == true) { $('#stateField').val($("input[name=db_state]").val()); stateDBupdate = true; } dnbCounter += 1; dnBPopulation = true; industryContainer(5); dbCallmade = false; console.log("DnB Values Populated"); } } else { console.log("DnB Population"); if ($('#companyAddressField').val() == '' || companyAddressDBupdate == true) { $('#companyAddressField').val($("input[name=db_companyaddress1]").val()); companyAddressDBupdate = true; } if ($('#zipCodeField').val() == '' || zipDBupdate == true) { $('#zipCodeField').val($("input[name=db_zipcode]").val()); zipDBupdate = true; } if ($('#cityField').val() == '' || cityDBupdate == true) { $('#cityField').val($("input[name=db_city]").val()); cityDBupdate = true; } if (($('#stateField').val() == '' || $('#stateField').val() == null) || stateDBupdate == true) { $('#stateField').val($("input[name=db_state]").val()); stateDBupdate = true; } dnbCounter += 1; dnBPopulation = true; industryContainer(5); dbCallmade = false; console.log("DnB Values Populated"); } } else if (companyChangeCounter >= 3) { dnBPopulation = false; } }, 1000); } else { companyChangeCounter += 1; } companyNameFieldBlur = true; if ($(this).val() != '') { console.log("Company name changed"); postWDLset(); } }); // hidden field listeners - if a user enters their own data reset D&B callback's ability to overwrite $('#companyAddressField').bind('blur', function () { if ($(this).val() != '') { companyAddressDBupdate = false; } }); $('#zipCodeField').bind('blur', function () { if ($(this).val() != '') { zipDBupdate = false; } }); $('#cityField').bind('blur', function () { if ($(this).val() != '') { cityDBupdate = false; } }); $('#stateField').bind('blur', function () { if ($(this).val() != '') { stateDBupdate = false; } }); </script> <!-- SCRIPT FOR: web data look up WDL and related functions --> <script> //function to reset all address fields when a user has completed all lookups and then changes their country code - called by CountryField on blur function function hiddenFieldsReset() { $('#companyAddressField').val(""); $('#companyAddressField').removeClass("valid"); $('#cityField').val(''); $('#cityField').val('').removeClass("valid"); $('#zipCodeField').val(''); $('#zipCodeField').val('').removeClass("valid"); $('#stateField').val(''); $('#stateField').removeClass("valid"); $('#industryField').val(""); $('#industryField').removeClass("valid"); $("#companyAddressField, #cityField, #zipCodeField, #industryField").prop('required', true); triggerDnB(); console.log("Form Reseted and DnB enabled"); } //Set form view state after BFS evaluation function BFSpostEvalOutput(mod) { switch (mod) { //bfs eval pass all checks - move to submit blind form case 1: $('#form-container-main').slideUp(200); //populate fields on hidden form with wdl values $("input[name=firstname]").val(BFSfName); $("input[name=lastname]").val(BFSlName); $("input[name=email]").val(BFSemail); $("input[name=businessphone]").val(BFSphone); $("input[name=jobtitle]").val(BFStitle); $("select[name=country]").val(BFScountry); $("select[name=industry]").val(BFSindustry); $("select[name=state]").val(BFSstate); $("input[name=zipcode]").val(BFSfzip); $("select[name=industry]").val(BFSindustry); $("input[name=city]").val(BFScity); $("input[name=companyname]").val(BFScompany); $("input[name=companyaddress]").val(BFSaddress); //expose alternative content container $('#form-container-alternate').slideDown(200); break; case 2: //failed BFS check return to normal operations $("input[name=firstname]").val(''); $("input[name=lastname]").val(''); $("input[name=email]").val(''); $("input[name=businessphone]").val(''); $("input[name=jobtitle]").val(''); $("select[name=country]").val(''); $("select[name=industry]").val(''); $("select[name=state]").val(''); $("input[name=zipcode]").val(''); $("select[name=industry]").val(''); $("input[name=city]").val(''); $("input[name=companyname]").val(''); $("input[name=companyaddress]").val(''); $('#form-container-alternate').slideUp(200); $('#form-container-main').slideDown(200); console.log('form set to normal operation'); break; default: $("input[name=firstname]").val(''); $("input[name=lastname]").val(''); $("input[name=email]").val(''); $("input[name=businessphone]").val(''); $("input[name=jobtitle]").val(''); $("select[name=country]").val(''); $("select[name=industry]").val(''); $("select[name=state]").val(''); $("input[name=zipcode]").val(''); $("select[name=industry]").val(''); $("input[name=city]").val(''); $("input[name=companyname]").val(''); $("input[name=companyaddress]").val(''); $('#form-container-alternate').slideUp(200); $('#form-container-main').slideDown(200); //show form for SOP } } //BFS function to evaluate profile completeness function BFSevaluation() { console.log(statusBFS); if (BFSfName && BFSlName && BFSfzip && BFSphone && BFStitle && BFScountry && BFScity && BFScompany && BFSindustry && BFSemail && BFSaddress && statusBFS) { //if fields are complete, expose alternative content, check off BFS submission notifier field. if (BFScountry == "US" || BFScountry == "USA" || BFScountry == "AUS" || BFScountry == "AU" || BFScountry == "CA" || BFScountry == "CAN") { if (BFSstate) { console.log('profile complete with state'); BFSpostEvalOutput(1); } else { console.log('profile incomplete needs state'); BFSpostEvalOutput(2); } } else { console.log('profile complete - state not needed'); BFSpostEvalOutput(1); } } else { //show form - return to SOP console.log('profile incomplete, return to SOP'); BFSpostEvalOutput(2); } } //set WDL results to variables function SetElqContent() { console.log("SetElqContent: " + firstLookUp); console.log({ BFScheck }); //after visitor wdl automatically call BFS based wdl if (firstLookUp) { clearTimeout(awaitVisitorLookUp); console.log("BFS wdl fired"); firstLookUp = false; failSafe = false; cookieFound = true; cookieEmail = GetElqContentPersonalizationValue('V_Email_Address'); _elqQ.push(['elqDataLookup', escape('a01f7af2-7d16-40b7-9695-b32262ebae21'), '<C_EmailAddress>' + GetElqContentPersonalizationValue('V_Email_Address') + '</C_EmailAddress>']); } //BFS - wdl call back if evaluating for BFS else if (this.GetElqContentPersonalizationValue && BFScheck) { console.log("BFS Variables"); BFScheck = false; BFSemail = GetElqContentPersonalizationValue('C_EmailAddress'); BFSfName = GetElqContentPersonalizationValue('C_FirstName'); BFSlName = GetElqContentPersonalizationValue('C_LastName'); BFSfzip = GetElqContentPersonalizationValue('C_Zip_Postal'); BFSphone = GetElqContentPersonalizationValue('C_BusPhone'); BFStitle = GetElqContentPersonalizationValue('C_Title'); BFSaddress = GetElqContentPersonalizationValue('C_Address1'); BFScountry = GetElqContentPersonalizationValue('C_Country'); BFSstate = GetElqContentPersonalizationValue('C_State_Prov'); BFSindustry = GetElqContentPersonalizationValue('C_Industry11'); BFScity = GetElqContentPersonalizationValue('C_City'); BFScompany = GetElqContentPersonalizationValue('C_Company'); countryConverter(BFScountry); BFSevaluation(); console.log({ BFScountry }); } else if (this.GetElqContentPersonalizationValue && !BFScheck) { console.log("Prepopulation Variables"); stateValue = GetElqContentPersonalizationValue('C_State_Prov').replace(/ +/g, ""); address1Value = GetElqContentPersonalizationValue('C_Address1'); cityValue = GetElqContentPersonalizationValue('C_City'); postalValue = GetElqContentPersonalizationValue('C_Zip_Postal'); industryType = GetElqContentPersonalizationValue('C_Industry11'); } else { //CreateRow('Personalization functions not found', ''); } } //Check user email address match with GUID email address. function emailmatch() { if (cookieFound) { var userEmail = $('#emailField').val(); console.log({ cookieEmail, userEmail }) if (cookieEmail == userEmail) { cookieMatched = true; console.log("Email Matched"); } else { cookieMatched = false; console.log("Email not matched with cookie."); triggerDnB(); } } else { console.log("Email Cookie is not found and DnB Enabled"); cookieMatched = false; triggerDnB(); } } // Country Match between Eloqua and user function countryCheck() { if (cookieMatched) { console.log("Country: Cookie matched"); if (($('#countryField').val() == "US" || $('#countryField').val() == "USA") && (BFScountry == "US" || BFScountry == "USA")) { BFScountry = $('#countryField').val(); } if (($('#countryField').val() == BFScountry)) { console.log("Country: User selected country matched with Elq DB"); countryMatch = true; //Check WDL has all hidden field values if (BFSfzip && BFScity && BFSindustry && BFSaddress) { if (BFScountry == "US" || BFScountry == "USA" || BFScountry == "AUS" || BFScountry == "AU" || BFScountry == "CA" || BFScountry == "CAN") { if (BFSstate) { console.log("Full profile"); } else { triggerDnB(); console.log("State Empty in Eloqua"); } } } else { triggerDnB(); console.log("Not all hidden fields have value in Eloqua"); } } else { console.log("Country: User selected country NOT matched with Elq DB"); countryMatch = false; triggerDnB(); } } else { console.log("Country: Cookie not matched"); triggerDnB(); } } // To enable DnB integration function triggerDnB() { if (!enableDnB) { if (dpa) dpa.attach(); enableDnB = true; } } //function to set variables after WDL function postWDLset() { if (!wdlPopulation) { console.log("postWDLset trigger"); if (cookieMatched) { if (countryMatch) { console.log({ countryMatch }); if (BFSfzip && BFScity && BFSindustry && BFSaddress) { if (BFScountry == "US" || BFScountry == "USA" || BFScountry == "AUS" || BFScountry == "AU" || BFScountry == "CA" || BFScountry == "CAN") { if (BFSstate) { setStatepicklist("prepopulation"); $('#companyAddressField').val(BFSaddress); $('#cityField').val(BFScity); $('#zipCodeField').val(BFSfzip); $('#industryField').val(BFSindustry); showHiddenFields = false; wdlPopulation = true; } else { $('.state_row').slideDown(100); showHiddenFields = true; } } else { $('#companyAddressField').val(BFSaddress); $('#cityField').val(BFScity); $('#zipCodeField').val(BFSfzip); $('#industryField').val(BFSindustry); showHiddenFields = false; wdlPopulation = true; } } else { showHiddenFields = true; } } else { showHiddenFields = true; console.log({ countryMatch }); } } else { console.log({ cookieMatched }); showHiddenFields = true; } } // Call show fields function if WDL or DnB doesn't have values setTimeout(function () { if ((showHiddenFields) && (!dnBPopulation)) { console.log({ showHiddenFields, dnBPopulation }); exposeAllFields(); } //Enable submit button if (($('input[type="submit"]').prop("disabled"))) { $('input[type="submit"]').prop("disabled", false); } }, 2000); } function exposeAllFields() { if (!fieldsExposed) { console.log("Show hidden fields."); hiddenFieldsReset(); $('.js-eloqua-company-address-2').slideDown(100); fieldsExposed = true; } else { console.log("Hidden fields are already exposed."); } //Enable submit button if (($('input[type="submit"]').prop("disabled"))) { $('input[type="submit"]').prop("disabled", false); } } //listener for alternative content submission button $('#altSubmitButton').on('click', blindFormSubmit); //submit button handler for alternative content function blindFormSubmit() { //code to set BFS form 'blindsubmit' value to true $("input[name=blindsubmit]").val("yes"); $('#form2069').submit(); } </script> <!-- SCRIPT FOR: document onready --> <script> //NEWCHANGE // $('.js-eloqua-form').hide(); var awaitVisitorLookUp; $('#form-container-main').hide(); jQuery('document').ready(function () { //start with fields hidden by default $('.js-eloqua-company-address-2, .state_row').slideUp(10); //set country data from json (if json fetch fails HTML picklist will remain) countryDataJSON(); getZipSicdata(); //set state data from json (if json fetch fails state pciklist will be set by stateDataLocal variable above) setTimeout(function () { if ($("input[name=elqCustomerGUID]").val() != null) { console.log('visitor lookup fired'); _elqQ.push(['elqDataLookup', escape('8cf7536e-bf0a-4854-8a8b-f3a233f4d0fe'), '']); awaitVisitorLookUp = setTimeout(function () { BFSpostEvalOutput(2); failSafe = false; console.log('visitorWDL not returned in time'); }, 900); } else { console.log('Cookies blocked scenario or BFS disable'); //cookies blocked scenario BFScheck = false; failSafe = false; BFSpostEvalOutput(2); } }, 450); //BFS - failsafe to expose field if anything fails setTimeout(function () { if (failSafe) { console.log('failsafe fired'); BFSpostEvalOutput(2); } }, 4000); //on change to country field reset state field value set state picklist $('#countryField').on('change', function (e) { console.log(e.type); console.log("Country Changed to " + $(this).val()); $("#countryFieldHidden").val($(this).val()); setStatepicklist(); //Show state if ($(this).val() == "US" || $(this).val() == "USA" || $(this).val() == "AU" || $(this).val() == "CA") { $(".state_row").slideDown(100); $("#stateField").prop('required', true); } else { $(".state_row").slideUp(10); $("#stateField").prop('required', false); } if (e.type == "change") { countryChangeCounter += 1; } if ((emailChangeCounter >= 1) && (countryChangeCounter >= 1) && (companyChangeCounter >= 2)) { //Value changed more than one time after values entered in all 3 keyfields exposeAllFields(); } else { countryCheck(); } }); }); //Select Industry based on SIC var sID = null, sic = null, sout = 5; function industryContainer(count) { //console.log({count}); sout = count; industryData(); } function industryData() { console.log("Industry Search"); if (!!(sID)) { //console.log(sID); //console.log(sout); if (sout == 0) { if ($("input[name=db_sic]").val() == '') { console.log("SIC is empty"); $('#industryField').val(""); } return; } if ($("input[name=db_sic]").val() != '') { sic = $("input[name=db_sic]").val(); findIndustry(sic); //console.log("findIndustry"); return; } sout -= 1; } sID = setTimeout("industryData()", 100); return; } function findIndustry(c) { var f = false; //console.log("Industry Changed to " + c); //console.log(siscodeDataLocal.length); //console.time(); for (var i = 0; i < siscodeDataLocal.length; i++) { if (siscodeDataLocal[i].code == c) { $('#industryField').val(siscodeDataLocal[i].value); f = true; return; } } //console.timeEnd(); if (!f) { console.log("Industry Not Match with DB"); $('#industryField').val(""); } } </script> <div class="overlay" style="display:none;"><div class="loader"></div></div> </body> </html>
