Michelle Beeson, Senior Analyst
It’s a topic that is a perennial favorite among CX pros: journey mapping. Today, journey mapping platforms help not only with mapping itself but with visualization, brainstorming, and ideation, as well. Covering the key trends is Forrester Senior Analyst Michelle Beeson.
- How do CX pros use journey mapping platforms?
- Where do these platforms fall short?
- What’s the general state of data integration in these tools?
- How does data privacy factor into all this?
- Are these tools helping to operationalize CX initiatives?
Tune in to learn how CX pros can navigate journey mapping platforms to meet shifting needs.