customer experience

Customer experience is a key driver of loyalty, satisfaction, and revenue. Mastering it is a complex and ever-changing proposition. Forrester’s insights aid organizations to succeed with customer experience.

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Insights

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How European Auto And Home Insurers Can Differentiate On Customer Experience

Oliwia Berdak 12 hours ago
Forrester surveyed customers of the 32 of the largest and most important auto and home insurance brands in France, Germany, Italy, Spain, and the UK about the quality of their experiences as a part of our European Auto And Home Insurers Customer Experience Index, 2021.
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Mutuals And Challengers With Great Digital Offerings Or Customer Service Provide The Best Banking CX In Pandemic Europe

Oliwia Berdak 4 days ago
Forrester surveyed customers of the 38 of the largest and most important banking brands in France, Germany, Italy, Spain, and the UK about the quality of their experiences as a part of our European Banking Customer Experience Index, 2021. As in 2020, mutuals and challengers (banks founded as alternatives to traditional banks) offer the best experiences across Europe.
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The Recipe For Holiday Success: A Heaping Helping Of Confidence

Andrew Hogan 7 days ago
It’s the second holiday season of the COVID-19 pandemic. And, like last year, your prospects and customers want confidence, not questions, when using apps and websites. Learn how to provide that confidence.
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Creative Consumers Demand Your Creative Response

Anjali Lai October 11, 2021
More consumers are open to trying new brands, products, and experiences. Learn the three key implications of this trend in this post.
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Banks Must Align Strategy And Technology To Succeed With Personalization

Aurelie L'Hostis October 7, 2021
Banks need a customer-led strategy to govern cross-functional personalization efforts and to determine the right technology investments.
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Blog

The CMO And CIO Partnership In Digital Transformation

Thomas Husson October 6, 2021
The CMO/CIO relationship is a paradox: A strong partnership between marketing and technology teams is imperative to achieving customer success, but examples of great collaboration between the two have been scarce. That’s changing, however. The pandemic forced marketing and IT to work together, shrinking the collaboration gap. It has also revealed new opportunities for CMOs […]
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Key Takeaways From IAA Mobility: Repositioning The Automotive Industry Around Changing Customer Priorities

Dan Bieler September 29, 2021
Forrester attended the International Motor Show Germany, rebranded as IAA MOBILITY. It took place in Munich between 7–12 September, 2021. The event was staged as a hybrid event. It managed to attract 400,000 “real” visitors, making it one of the largest trade fairs since the pandemic started. The buzz was noticeable, although visitor numbers were […]
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Service Design’s Cocreation Principle: The Secret Sauce For Success

Karine Cardona-Smits September 28, 2021
Co-creation is the service design principle that transforms successful CX initiatives into game changers for organizations.
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Good Friction Applied: Customer Privacy, Emotions, And Trust

Enza Iannopollo September 27, 2021
Are you wondering what privacy, customer emotions, and trust have in common? Good friction is the answer. Do you want to get started?
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Blog

European Organisations Are Underinvesting In Customer Experience

Martin Gill September 21, 2021
European organisations are underinvesting in customer experience as they see CX improvement as a lower priority than their global peers. This is a mistake.
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Blog

CRM And DX Programs Are Set To Collide — Here’s What You Should Do About It

Kate Leggett September 15, 2021
When it comes to your customer engagement strategy, digital experience (DX) and customer relationship management (CRM) teams are often viewed as different breeds with different priorities. DX initiatives have an outside-in view in supporting a customer’s digital journey. DX technologies include marketing, commerce, and content management technologies that are purchased by the CMO, CDO, or […]
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Blog

Marketers, Sharpen Your Mobile Messages

Julie Ask September 14, 2021
It's time to meet your customers where they are. Use these five criteria to enhance the efficacy of your mobile messaging practices.
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How To Scale Digital Accessibility And Expand CX’s Influence

Discover how to turn a business must-have into a CX leadership opportunity.

Blog

Words Matter: Inclusive Experiences Start With Inclusive Language

Gina Bhawalkar September 13, 2021
Are you creating inclusive experiences for your customers? Many companies aren’t. For example, here’s a sampling of what we heard when we evaluated typical approaches to collecting personal information from consumers: “There is no open box to identify yourself. Ticking ‘other’ is alienating; therefore, if I didn’t identify as male or female, I wouldn’t feel […]
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Blog

Why You Should Make The Shift To Modular Content

Ryan Skinner September 8, 2021
A number of businesses, including Novartis, Electronic Arts, and Desigual, have started the shift to modular content. When do you start?
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Blog

Serving Customer Needs Across A Hybrid Customer Experience

Michelle Beeson September 8, 2021
As consumers are are less restricted by channels, organisations must follow suit and create a hybrid customer experience.
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Harness Friction In Customer Journeys To Drive Emotional Engagement

Joana de Quintanilha September 8, 2021
Companies that prioritise frictionless experiences above all else risk alienating customers and miss out on opportunities. Read this post to learn more.
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How To Get The Most Out Of A Virtual Event

Martin Gill September 8, 2021
In many ways, virtual events are more convenient than in-person events, but they demand a different approach as a delegate.
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Cancel The “Cost Center” Culture In Customer Service

Max Ball September 3, 2021
In my past 30 years in the contact center industry at organizations such as 8×8, Genesys, IBM, and RingCentral, I’ve watched the same movie over and over and over again … too many contact centers are laboring under the tyranny of being a cost center with schizophrenic goals of making customers happy while “doing more […]
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CX: How Indian Brands Performed In 2021

Amit Bhatia September 2, 2021
Ever watched “50 First Dates“? It’s the one where Adam Sandler woos Drew Barrymore, but there’s a catch: Each date is a “first date” because she can’t remember anything from their previous encounters — all thanks to her short-term memory loss. So, he’s forced to impress her all over again, every single day. A version […]
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How To Make The CFO Your Ally

Tom Mouhsian August 30, 2021
The strong connection between customers and money — and how the first leads to the second — would make CX pros and CFOs realize the value of collaboration.
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