customer experience

Customer experience is a key driver of loyalty, satisfaction, and revenue. Mastering it is a complex and ever-changing proposition. Forrester’s insights aid organizations to succeed with customer experience.

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Insights

Blog

Apple’s New Intelligence Is Here

Dipanjan Chatterjee 4 days ago
Apple, famously reticent about AI, broke its silence at its 2024 Worldwide Developers Conference (WWDC) and Forrester was there. Learn more about Apple Intelligence and find out what we gathered from the grand reveal.
Blog

How Luxury Brands Can Bolster Their DTC Business

Sucharita Kodali June 5, 2024
We reviewed luxury fashion brands based on long-term digital success and the strength of their direct-to-consumer operations.

Explore The What, Why, & How Of GenAI For CX Pros

Download your copy of our best-practice report to get analyst answers to CX leaders’ top genAI questions. Unlock the secrets to using genAI to improve CX, journey management, and more.

Blog

Apple Is About To Cross Its AI Rubicon

Dipanjan Chatterjee June 5, 2024
Apple’s early reticence toward AI was entirely on brand. But that all changes on June 10 at its Worldwide Developers Conference (WWDC), the perfect occasion for Apple AI’s coming-out party. Learn how Apple will change its tune in this post.
Blog

Announcing The Customer Experience Strategy Consulting Services Landscape, Q2 2024

Judy Weader June 4, 2024
Nearly 60% of customer experience (CX) decision-makers say that improving CX is the top priority for their organization’s executives, but that doesn’t mean they have to — or choose to — go it alone. In The Customer Experience Strategy Consulting Services Landscape, Q2 2024, Forrester identified 31 firms that are helping businesses diagnose customer problems, […]
Blog

Six Technologies Will Make Digital Experiences More Humanlike (And GenAI Is Just One Among Them)

David Truog June 3, 2024
The future of human-machine interaction will be drastically more humanlike in six ways — creative, conversational, perceptive, embodied, physical, and personified — as a result of six emerging technologies. But these technologies are still immature, and the road ahead is fraught with challenges.
Blog

You Better Shape Up! Insights From Australia’s 2024 CX Index Study

Riccardo Pasto June 3, 2024
Our latest research, working off of Australia 2024 Customer Experience Index (CX Index™) study data, reveals that most brands and agencies in our study saw the quality of their CX either flatlining or declining. In 2024, we surveyed banking, investment, government, and, for the first time, superannuation firms.
Blog

2024 B2C Marketing Priorities And Challenges

Thomas Husson May 31, 2024
B2C marketing decision-makers have many conflicting short- and long-term priorities while facing increasingly tough challenges. Welcome to marketing, right? Improving brand perception and customer experience (CX) while achieving a positive ROI is a particularly daunting task in 2024 because: A turbulent economy makes it tough to improve marketing’s ROI. Forty-five percent of global B2C marketing […]

Bolster Buy-In For Your CX Priorities With A Simple Yet Powerful Tool

Watch our webinar to learn how to use Forrester’s CX Business Case On A Page template to create a winning business case for your CX initiatives.

Blog

Consumers, Meet Your Virtual Match: Your Digital Double

Stephanie Liu May 29, 2024
Imagine if you could build an algorithm that makes algorithms work for you. You may not have to wait much longer.
Blog

Frenemies Forever — The Tension Between CRM And CCaaS Vendors

Max Ball May 23, 2024
The two technologies are increasingly encroaching on each other’s spaces. It's up to the brands that deploy these solutions to decide what functionality to take from which vendor — which is not a simple task.
Podcast

What Makes Journey-Centric Companies Different

What It Means May 23, 2024
Journey centricity can help companies boost their revenue, reduce costs, and build better experiences for customers and employees. What defines a journey-centric company, and what does it take to become one? Vice President and Principal Analyst Joana de Quintanilha explains on this week’s episode of What It Means.
Blog

Our New Conversational AI Forrester Wave™: GenAI And LLMs Drive A Vendor Revolution

Max Ball May 21, 2024
As generative AI has emerged in the past year, conversational AI vendors have evolved their capabilities. Get a sneak peek at five of those capabilities in this preview of our new Wave report.
Blog

A Match Made In Plastic? Capital One’s Quest To Acquire Discover

Peter Wannemacher May 20, 2024
Capital One’s plan to acquire Discover will change the shape of the financial services landscape (though not the fundamental forces that drive growth and success — but more on that later). To help you understand the implications of the proposed merger, Forrester took a deep dive into our research and data (full report for clients […]

Shine A Spotlight On CX Value

The new CX leader superpower? Measurement. Download our e-book to learn what to measure to prove CX’s value and impact — so you can lead CX to success.

Blog

Navigating The Regulatory Maze: Enhancing Customer Experience In Finance And Healthcare

Arielle Trzcinski May 20, 2024
No regulation was designed to ruin the customer experience, yet poor experiences in regulated industries abound. At CX Summit North America, we'll explore how leading organizations are navigating these challenges.
Blog

Reflections On Qualtrics X4: AI-Powered Research Is Promising If We Stick To The Research Basics

Senem Guler Biyikli May 17, 2024
Qualtrics introduced its AI-powered Strategy & Research suite at its summit, X4, and launched its “Strategic UX” product — officially entering the experience research space. The new product supports various UX research methods like video feedback, unmoderated usability testing, card sorting, and tree testing, and it leverages AI to generate insights and recommended actions. Adding […]
Podcast

How Brands Can Steer Clear Of GenAI Backlash

What It Means May 16, 2024
As generative AI becomes more pervasive in products and ads, consumers are questioning what they see and, by extension, whether they should trust the brands using it. How should brands navigate these perils? Principal Analyst Audrey Chee-Read shares insights and advice on What It Means.
Blog

Announcing Forrester’s 2024 Customer-Obsessed Enterprise Award Winner In APAC

Dane Anderson May 8, 2024
IHH Healthcare Singapore wins Forrester’s 2024 APAC Customer-Obsessed Enterprise Award, which recognizes organizations that are delivering outstanding customer experiences to accelerate business outcomes.
Blog

Introducing The Customer Experience Platforms For Healthcare Landscape, Q2 2024

Arielle Trzcinski April 30, 2024
Healthcare consumers’ expectations for easier, faster, retail-like experiences are not fading away. It is no longer enough to offer a digital front door alone — healthcare organizations must intercept consumers and customers as they navigate an increasingly complex and diverse healthcare ecosystem.

CX Summit Is Coming To A City Near You!

Elevate your CX strategy and skills at Forrester’s CX Summits. Meet analysts to gain insights, research, and frameworks for exceptional customer outcomes — and create boundless experiences with genAI.

Blog

Is Apple’s Blue Bubble Too Big To Burst?

Dipanjan Chatterjee April 30, 2024
Consumers aren’t sold on the DOJ’s argument that Apple is an anticompetitive monopoly against which action should be taken. Find out why.
Blog

Is Your Strategy Failing You? Or Are You Failing Your Strategy?

Judy Weader April 30, 2024
The basic concept of a strategy is that it describes what an organization plans to do, and very importantly, it excludes the things that the organization doesn’t plan to do. But it’s not just the what that matters: It’s also the how. When I advise Forrester’s clients on how to think about their customer experience […]
Blog

Learn How Humans And AI Will Unite In The Future Of Work

Betsy Summers April 30, 2024
This year’s CX Summit North America will feature our latest insights into how AI will impact company culture, DEI priorities, customer experience, and more.
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