Emily Pfieffer, Principal Analyst

Show Notes:

Search can make or break your digital experience, but how much do you really know about search vendors, the choices you can make, and how search really impacts customer loyalty? Forrester Principal Analyst Emily Pfeiffer joins us to share some insights into: 

  • Why do CX leaders need to get commerce search right, and why is it important for customer loyalty? 
  • Why didn’t a Forrester Wave™ evaluation cover this topic before? 
  • Is there really a big difference between search vendors? 
  • Why should CX leaders advocate for better search? 
  • Is AI playing a role in these solutions yet? 
  • What big pitfalls should you avoid when picking a search vendor? 

Learn how Forrester evaluates commerce search here: The Forrester Wave™: Commerce Search And Product Discovery