Retail Trends
Current market volatility has hit retailers hard. Many are struggling to re-orient operations to meet customer expectations. Read our advice.
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Insights
Blog
Announcing A New Forrester Wave™ Evaluation Covering Commerce Search And Product Discovery
Our new commerce search landscape report publishes in just a few weeks. It features a long list of vendors and illustrates the functions and use cases that digital businesses can expect from them. I am thrilled to announce that our Forrester Wave™ evaluation analyzing this market will follow this year, covering the latest major commerce tech spin-off market!
Blog
One Trillion Dollars: The Cost Of Inflation In The US In 2022
As we entered 2023, we asked ourselves, what is the dollar impact of inflation? Specifically, how much more did US consumers spend due to increased prices in 2022? Read on for our analysis.
CX APAC — Bold Focus
Drive success with CX and digital in 2023. Discover what to prioritize, where to invest, and what's on the cutting edge.
Blog
Amazon Sales And Profit Analysis For 2022: Top 10 Insights
Last year, Amazon’s total net sales surpassed the half-trillion-dollar mark. To understand the drivers behind Amazon’s sales and profits performance, we analyzed the company’s sales and profits by product groups, countries, and business segments. Following are the top 10 insights from our analysis.
Blog
Luxury Brands’ Digital Success Depends On Convenience And Innovation
(guest blog post by Research Associate Victoria Manes) Luxury fashion brands continue to press ahead with their efforts to retain digitally mature luxury consumers. Forrester’s consumer surveys show that luxury consumers are spending more online compared to those who shop in the physical store. They expect brands to deliver innovative, easy, and emotionally engaging experiences. […]
Blog
CVS Acquires Oak Street Health And Moves The Market Toward Our Prediction
With its latest acquisition, CVS is primed to outpace the competition. Here's why.
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The US Inflation Outlook, 2023
In June 2022, the headline inflation in the US reached a 40-year high of 9.1%, spurring multitudes of news articles about the US economy and its impact on the US consumer wallet. The headline inflation number is important, but keep in mind that inflation varies (sometimes significantly) by category.
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Retailers: Your Gift Card Strategy Needs A Refresh
Gift cards are more than products — they are strategies. Get a glimpse of how companies are making the most of this.
CX Can Thrive In The Downturn
CX leaders can boost their organization's economic resilience. Find out how in this complimentary report.
Blog
How To Navigate Retail Media Mania
The question I’m asked most often is “Is retail media overhyped, or is it the next big thing?” This question comes, in part, from media coverage and forecasts, including Forrester’s, that project a significant share of ad spend — nearly $100 billion, according to Boston Consulting Group — being absorbed by retail media networks (RMNs) […]
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Use Your OMS To Deliver On Customer Expectations This Holiday Season And Into 2023
Here’s a snippet of the advice we gave to retailers looking to meet customers’ high expectations around shipping and fulfillment this holiday season and beyond.
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A Recap Of 115 Retail Website Promotions On Black Friday And Cyber Monday 2022
We reviewed 115 retailer and brand home pages during Black Friday and Cyber Monday. Read our takeaways.
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Design Do’s And Don’ts For Retailers This Holiday Season
Retailers can improve their websites and boost customer experience this holiday season by applying these tips.
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This Holiday Season, Turn Impressions Into Intent
Marketers are turning to retail media to generate and harvest demand while expanding sell-through this holiday season.
CX North America — Bold Focus
Drive success with CX and digital in 2023. Discover what to prioritize, where to invest, and what's on the cutting edge.
Blog
More Content, Less Promotion — What To Expect On Singles’ Day 2022
Entering its 14th year, how will Singles’ Day, the world’s largest online shopping festival, evolve? Here, we break down what to expect.
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Predictions 2023: Bold Shifts In Retail Models Will Be The Salve For Uncertain Times
In 2023, retail models will need to adapt to tap into new sources of profitability, which will become more critical amid economic headwinds.
Blog
Five Findings From Forrester’s Digital Experience Review™ Of Retail Mobile Sites
More than half of US online adults use smartphones to research and purchase products and services, making retail mobile websites an integral part of the shopping journey. In our newly published report, The Forrester Digital Experience Review™: US Retail Mobile Sites, Q4 2022, we reviewed the mobile websites of 10 retailers — Best Buy, Kohl’s, […]
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The US Shopper And Environmental Sustainability: Are Consumers Really Eco-Conscious?
Learn how US consumers’ attitudes and behaviors are impacting their environmentally sustainable shopping habits.
Turn 2023 Predictions Into Bold Action
Join us for Predictions 2023 Live to learn how to focus your priorities for success in the year ahead.
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How 50 Retailers And Brands Competed With Amazon’s October 2022 Prime Event
Forrester examined the strategies that 50 retailers and brands deployed to compete with Amazon’s Prime Early Access Sale. Learn more.
Blog
US Digital-Influenced Retail Sales Will Top $3.8 Trillion In 2027
Forrester forecasts US digital-influenced retail sales to grow from $2.7 trillion in 2022 to $3.8 trillion in 2027.
Blog
Retailers: Kick Off The Holiday Season With Our 2022 Guide
Prepare for holiday shoppers with authentic marketing, inventory visibility, value-add info, and other tactics to increase customers’ confidence.
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