Current market volatility has hit retailers hard. Many are struggling to re-orient operations to meet customer expectations. Read our advice.
Discover how Forrester supports customer experience and B2C marketing professionals.
Introducing Forrester’s Five-Part Mobile Site Best Practices Series For Retailers
We highlight best practices in five key aspects of the customer shopping journey on retail mobile sites.
How CPG Brands Thrive Online
We advise on how to rethink your CPG sales strategy, protect your brand and customers, and establish a strong online presence.
Search, The Next Big Category In Commerce Tech, Is Crucial To CX And Success
Our newly-published Vendor Landscape for Commerce Search and Product Discovery lists the 28 most notable vendors in the space and details the 10 most important use cases they’re focusing on for clients today.
The Age Of Agents? How GenAI And Digital Agents Could Rewrite The Rules Of Digital Strategy
Today’s winning digital strategies could be rendered meaningless by digital agents such as AgentGPT. Read this blog to learn why.
US Retail Industry Sales And Profits Trends, 2001–2022: Steady Growth
We highlight key retail trends by studying the retail industry’s sales, operating income, and net income.
The State Of Digital Commerce For Brand Manufacturers In 2023
Read for strategic marketplace and DTC takeaways we gathered from Forrester’s Q1 2023 Global State Of Brand Manufacturers Survey.
Cloud Powers Retail Through The Economic Slowdown
The retail industry was an early adopter of cloud and has continued to expand its use. Learn three key trends from our new report The State Of Cloud In Retail.
Walmart Sales And Profits Analysis For FY 2023 — Top 10 Insights
We draw the 10 important learnings from Walmart’s 2023 fiscal-year results.
Finalists Announced For The Customer-Obsessed Enterprise Award — EMEA
The hard work of customer obsession deserves recognition. Discover the finalists for the inaugural Customer-Obsessed Enterprise Award — EMEA.
Europe-5 Online Retail Sales Will Reach €553 Billion By 2027
The Europe-5 markets comprise the top five economies in Europe — in order of size, those are Germany, the UK, France, Italy, and Spain. In 2022, total retail sales for the Europe-5 countries continued to grow strongly, but this growth actually shifted from online channels and touchpoints to offline channels and touchpoints. You read that […]
Announcing A New Forrester Wave™ Evaluation Covering Commerce Search And Product Discovery
Our new commerce search landscape report publishes in just a few weeks. It features a long list of vendors and illustrates the functions and use cases that digital businesses can expect from them. I am thrilled to announce that our Forrester Wave™ evaluation analyzing this market will follow this year, covering the latest major commerce tech spin-off market!
One Trillion Dollars: The Cost Of Inflation In The US In 2022
As we entered 2023, we asked ourselves, what is the dollar impact of inflation? Specifically, how much more did US consumers spend due to increased prices in 2022? Read on for our analysis.
CX Can Thrive In The Downturn
CX leaders can boost their organization's economic resilience. Find out how in this complimentary report.
Amazon Sales And Profit Analysis For 2022: Top 10 Insights
Last year, Amazon’s total net sales surpassed the half-trillion-dollar mark. To understand the drivers behind Amazon’s sales and profits performance, we analyzed the company’s sales and profits by product groups, countries, and business segments. Following are the top 10 insights from our analysis.
Luxury Brands’ Digital Success Depends On Convenience And Innovation
(guest blog post by Research Associate Victoria Manes) Luxury fashion brands continue to press ahead with their efforts to retain digitally mature luxury consumers. Forrester’s consumer surveys show that luxury consumers are spending more online compared to those who shop in the physical store. They expect brands to deliver innovative, easy, and emotionally engaging experiences. […]
CVS Acquires Oak Street Health And Moves The Market Toward Our Prediction
With its latest acquisition, CVS is primed to outpace the competition. Here's why.
The US Inflation Outlook, 2023
In June 2022, the headline inflation in the US reached a 40-year high of 9.1%, spurring multitudes of news articles about the US economy and its impact on the US consumer wallet. The headline inflation number is important, but keep in mind that inflation varies (sometimes significantly) by category.
Retailers: Your Gift Card Strategy Needs A Refresh
Gift cards are more than products — they are strategies. Get a glimpse of how companies are making the most of this.
CX North America — Bold Focus
Drive success with CX and digital in 2023. Discover what to prioritize, where to invest, and what's on the cutting edge.
How To Navigate Retail Media Mania
The question I’m asked most often is “Is retail media overhyped, or is it the next big thing?” This question comes, in part, from media coverage and forecasts, including Forrester’s, that project a significant share of ad spend — nearly $100 billion, according to Boston Consulting Group — being absorbed by retail media networks (RMNs) […]
Use Your OMS To Deliver On Customer Expectations This Holiday Season And Into 2023
Here’s a snippet of the advice we gave to retailers looking to meet customers’ high expectations around shipping and fulfillment this holiday season and beyond.
A Recap Of 115 Retail Website Promotions On Black Friday And Cyber Monday 2022
We reviewed 115 retailer and brand home pages during Black Friday and Cyber Monday. Read our takeaways.