Retail Trends

Current market volatility has hit retailers hard. Many are struggling to re-orient operations to meet customer expectations. Read our advice.

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Blog

Black Friday And Cyber Monday 2024: Offers Galore Spur Spending

Fiona Swerdlow 5 hours ago
Retailers and brands in the US presented many offers to customers on Black Friday and Cyber Monday 2024.
Blog

Zero-Party Data: The Gift That Keeps On Giving

Stephanie Liu November 21, 2024
As data deprecation makes customer data harder to acquire, zero-party data provides a valuable means for brands to learn more about shoppers, deliver relevant experiences, and convert them from first-time customers into regular shoppers. Learn how to use this data to improve experiences.

Navigate 2025 With Our Predictions Insights

Our predictions may not be a crystal ball, but they offer a clear view of what’s ahead. Visit our 2025 Predictions hub featuring guides, blogs, and webinars to give B2B, B2C, and technology leaders a competitive edge in 2025.

Blog

How Embedded Finance Adds Fuel To Black Friday

Oliwia Berdak November 20, 2024
This holiday shopping season, shoppers will increasingly turn to “buy now, pay later” (BNPL) in a sign of triumph for embedded finance.
Blog

Forrester’s US End-Of-Year Holiday Season Forecast

Jitender Miglani November 15, 2024
What can retailers and brands expect this holiday season? Find out in this preview of our newly released holiday season forecast.
Blog

Now Live — The Forrester Wave™: Point-Of-Service Solutions, Q4 2024

Lauren Cevallos November 14, 2024
The Forrester Wave™: Point-Of-Service Solutions, Q4 2024, is now live!
Blog

This Holiday Season, Gift Consumers Compelling Creative

Nikhil Lai November 4, 2024
Advertising spend is big during the holiday season, but the key ingredient of persuasive advertising — compelling creative — is scarce.
Blog

What To Expect On Singles Day 2024: Intensified Competition, Price Wars, And GenAI

Xiaofeng Wang November 3, 2024
Despite slowing economic growth, Singles Day 2024 is shaping up to be one of the most competitive and innovative shopping events yet. Here’s what to expect for this year’s online retail extravanganza.

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Podcast

What Retailers Should Plan For This Holiday Season

What It Means October 31, 2024
The holiday season is here. How do consumers feel about spending? This week on What It Means, VP and Principal Analyst Sucharita Kodali and VP and Research Director Emily Collins dive into Forrester’s latest research on holiday spending trends and share advice for retailers.
Blog

Retailers: Adopt Three Application Security Technologies Now

Sandy Carielli October 29, 2024
Three application security technologies are key for retailers to adopt before the holiday season.
Blog

Unified Commerce Is Not A Thing

Emily Pfeiffer October 28, 2024
Demystify the concept of “unified commerce” in this Forrester blog by analysts Emily Pfeiffer and Lauren Cevallos.
Blog

Retailers, Reward Loyalty With Value-Based Personalization This Holiday Season

Jessica Liu October 25, 2024
Retailers: understand the fundamentals of value-based personalization in this Forrester blog by analyst Jessica Liu and researcher Cole Walsh.
Blog

Reshape 2024: Amazon Business Is Ready For Its Close-Up

Sucharita Kodali October 24, 2024
Curious about Amazon Business and the future of B2B e-commerce? Read this blog for key insights from Forrester analyst Sucharita Kodali.
Blog

Predictions 2025: Retail — Tech Investments Will Support Retailer Profitability

Sucharita Kodali October 24, 2024
As retailers brace for a challenging 2025, technology will play a crucial role in offsetting the impact of waning consumer demand on their business.
Blog

Now Live: A Retailer’s Guide To Planning For The 2024 Holiday Season

Sucharita Kodali October 16, 2024
Retailers needing advice before the winter shopping season: Read this blog for a sneak peek into Forrester’s retail holiday planning guide.
Blog

Is Keeping Your Commerce Tech Vendor The Right Move For You?

Emily Pfeiffer October 15, 2024
To retain or replatform your commerce technology solution? Forrester’s latest research guides leaders on how to answer this burning question.
Blog

How 116 Retailers Competed With Amazon’s October 2024 Prime Event

Sucharita Kodali October 11, 2024
Read three key takeaways from Forrester's analysis of 116 retailers and brands that competed with Amazon's October Prime sales event.
Blog

CVS Eyes A Splitting Heart Decision: Separating Its Core Business To Shock Future Growth

Arielle Trzcinski October 9, 2024
A potential split at CVS marks a significant shift in the retail company’s strategy from one-stop-shop for all things healthcare.
Blog

How To Adapt Site Search To Holiday-Season Changes In Customer Behaviors And Needs

Emily Pfeiffer September 30, 2024
For the 2024 holiday season, adapt your site search solution to meet consumer expectations.
Blog

Holiday Shopping Has Started — So Has Our Research To Help!

Sucharita Kodali September 18, 2024
Get an early read on UK and US consumers' thinking about 2024 end of year holiday shopping - and watch for more research and holiday prep advice in the coming weeks.
Blog

Amazon Vs. Walmart: Revenue And Profit Comparison, 2010–2024

Jitender Miglani September 5, 2024
This blog post discusses the revenue and profit trends of Amazon and Walmart and their growing dominance in US retail.
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