Featuring:

Oliwia Berdak, VP, Research Director

Ayse Yedekci-Schelhaas, Research Operations Manager 

Show Notes:

You might have heard: GenAI is big. But how do CX leaders apply it to create customer experiences or transform CX management? Forrester VP, Research Director Oliwia Berdak and Research Operations Manager Ayse Yedekci-Schelhaas describe the genAI hackathons that enable Forrester teams and clients to experiment with genAI tools in a safe, fun, and engaging environment. They join us to share: 

  • What is the objective of a genAI hackathon?
  • How do you get participants in the right mindset?
  • How do you execute the workshop? 
  • What did you learn and what will you do differently? 
  • How can listeners run an AI hackathon themselves?