Featuring:

Gina Bhawalkar, Principal Analyst

Audrey Chee-Read, Principal Analyst

Show Notes:

Personas are a foundational, seemingly simple tool—yet they’re deceptively challenging. That’s the premise of the latest research by Audrey Chee-Read and Gina Bhawalkar, which includes best practice reports and persona builder tools. They offer examples of effective and ineffective personas to increase the ROI of your efforts. We discuss: 

  • What do CX and Marketing share in terms of persona best practices? 
  • What are the common pitfalls of persona development? 
  • How do we ensure personas are a beneficial tool? 
  • Have modern tools like generative AI made it easier to create personas? 

For more on the topic and links to Forrester reports, see Your Personas Are Outdated: It’s Time To Evolve Your Approach