Featuring:

Joana de Quintanilha, VP, Principal Analyst

Show Notes:

This is the second episode in a 4-part deep-dive on journey mapping with Forrester’s journey mapping expert, Joana de Quintanilha. In this installment, Joana digs into the journey map creation process, discussing the importance of planning journey mapping workshops and breaking down common challenges and best practices. Next week, we’ll address how to validate and socialize your journey. We discuss: 

  • What tools can you use to execute productive journey mapping sessions? 
  • How can you use journey maps to tell impactful stories? 
  • How can you maintain momentum even when the right data or people aren’t available?