Featuring:

Senem Biyikli, Analyst

Show Notes:

We’ve discussed the importance of stakeholder buy-in, the common challenges to win that buy-in, and best practices for CX leaders conducting research to build relationships with stakeholders. Now, Analyst Senem Biyikli returns with examples of effective research leaders that not only build relationships, but also drive high impact for research. We discuss: 

  • What makes an effective research leader? How do they garner stakeholder support? 
  • How do you establish and grow stakeholder relationships?  
  • Are these relationships project-based or ongoing? How do you keep stakeholders engaged? 
  • How do you define impact in these relationships? 

You can listen to Part 1 on this topic here: 354: Getting Stakeholder Buy-in For Customer Research