Featuring:
- Joana de Quintanilha, VP, Principal Analyst
- Richard Sheahan, VP, Principal Consultant
With:
- Martin Gill, VP, Research Director
Show Notes:
Joana de Quintanilha and first-time CX Cast guest Richard Sheahan unpack the creation and impact of the Experience Room — an immersive, hands-on learning experience debuted at Forrester’s CX Summit EMEA 2025. Created to be fast-paced, emotionally engaging, and highly collaborative, the Experience Room offered participants — working together as a bank team to improve the home-buying experience — a unique, interactive way to engage customers with four key CX tools.
See what the Experience Room props and stations looked like here.
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