Podcast
Most organizations have journey maps, dashboards, and customer insight. Turning them into decisions that shape funding, priorities, and delivery is the hard part. In this episode, Host Martin Gill speaks with Joana de Quintanilha, VP, Principal Analyst at Forrester, about the shift from creating journey maps as assets to embracing a journey decision system that […]
Podcast
Great CX starts outside-in. If customers aren’t using what you built, the problem isn’t them. Host Martin Gill speaks with Tom Mouhsian, Principal Analyst at Forrester, about why, even after years of investment, digital experiences still fail. The issue isn’t channels or technology. It’s a persistent gap between how customers want to get things done […]