Featuring

Senem Guler Biyikli, PhD, Analyst

Show Notes

AI moderators promise to make qualitative research faster and more scalable, but where do they fit in the research process? Senem Biyikli joins Martin and Angelina to explain how AI-moderated interviews work, when they deliver value, and why human researchers remain essential. The discussion covers practical use cases, implementation guidance, participant trust, and the future of AI-powered customer research. We discuss:

  • What AI-moderated interviews are and how they work.
  • How organizations can decide when AI moderation is the right tool for a research objective.
  • The importance of balancing automation with human oversight.
  • Why transparency matters when participants interact with AI.
  • Emerging use cases like usability testing, mobile ethnography, and discovery research.