Featuring:

Joana de Quintanilha, VP, Principal Analyst

Show Notes:

Creating journey maps is only the beginning.

This replay from way back in the archives explores techniques for increasing the value, influence, and outcomes of journey mapping programs. We discuss:

  • How to strengthen journey insights with additional data.
  • Techniques for improving stakeholder engagement.
  • Ways to connect journey mapping to business outcomes.
  • Approaches for sustaining momentum over time.

Perfect for CX leaders looking to move from tactical projects to ongoing journey management.