Featuring:

Christina McAllister, Senior Analyst

Show Notes:

Every year, Forrester looks to the future to predict what we think will happen across industries, geographies, and technologies. In this episode, Senior Analyst Christina McAllister and CX Cast host Martin Gill team up to explain how Forrester’s 2025 CX predictions came together. We discuss: 

  • How does Forrester make smart bets on 2025’s CX trends? 
  • What does another year of potential mediocrity in CX performance mean for CX professionals? 
  • What were the predictable predictions and surprising predictions? 

For more, see Christina’s blog post, Predictions 2025: CX Fortune Will Favor The Bold and 2025 Predictions For B2C Marketing & CX | Forrester Guide