Evelyn Mitchell-Wolf
Senior Analyst

Author Insights
Blog
Meet Evelyn Mitchell-Wolf: Forrester’s New Adtech Analyst
Generative AI, signal loss, regulation, macroeconomic volatility are colliding to give rise to a new era that threatens the viability of open web publishers’ business models. I’m excited to join Forrester as the B2C Marketing team’s newest adtech analyst to help clients navigate it all.